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Researcher · Nanyang Technological University · Singapore

Woonbong Na

Woonbong Na publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Perception and Purchasing Behavior and Military Technology and Strategies.

OpenAlex
World rank
#3,429,591
of 7,710,434 ranked researchers
Rank in Singapore
#15,436
of 23,642
Works
48
Citations
319
Citations per work
6.6
h-index
10
i10-index 11Top 41% in Marketing
Woonbong Na

What does Woonbong Na research?

Woonbong Na's work is mostly in Business, Management and Accounting (38%), Social Sciences (26%), Engineering (7%).

Social Sciences: 31 works · 64.2% of their workBusiness, Management and Accounting: 18 works · 38.3% of their workMarketing: 14 works · 30.0% of their workOrganizational Behavior and Human Resource Management: 4 works · 8.3% of their workSocial Sciences: 12 works · 25.9% of their workSociology and Political Science: 7 works · 15.0% of their workTransportation: 3 works · 6.7% of their workGender Studies: 2 works · 4.2% of their workEverything else: 14 works · 29.1% of their workPhysical Sciences: 3 works · 6.7% of their workEngineering: 3 works · 6.7% of their workAerospace Engineering: 3 works · 6.7% of their workTHEIR WORKWoonbong Na48works
Physical Sciences7%Social Sciences64%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1838.3%
    2. Social Sciences1225.9%
  2. Everything else1429.1%
    1. Engineering36.7%
  1. 1Marketing30% of their works
  2. 2Sociology and Political Science15% of their works
  3. 3Organizational Behavior and Human Resource Management8% of their works
  4. 4Transportation7% of their works
  5. 5Aerospace Engineering7% of their works
  6. 6Gender Studies4% of their works

Research topics

Which keywords describe Woonbong Na's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Cosmetics, Fashion, Air Force, Culture and Islam.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior242 topics
  2. Brand Equity151 topic
  3. Brand Trust151 topic
  4. Cosmetics91 topic
  5. Fashion91 topic
  6. Air Force81 topic
  7. Culture81 topic
  8. Islam81 topic
  9. Legal Regulation81 topic
  10. Modernization81 topic
  11. Transport Policy81 topic
  12. Customer Satisfaction71 topic
  13. Electronic Word-of-Mouth71 topic
  14. Service Quality71 topic
  15. Social Media71 topic
  16. Customer Experience51 topic
  17. Multichannel Retailing51 topic

Where does Woonbong Na work?

Woonbong Na's main affiliation in the publication record is Nanyang Technological University, Singapore.

How many publications and citations does Woonbong Na have?

OpenAlex counts 48 works and 319 citations for Woonbong Na, an h-index of 10, ranking #3,429,591 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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