Question 1

What does Xiaohong Mo research?

Accepted Answer

Xiaohong Mo publishes mostly in Social Psychology, Sociology and Political Science and Marketing, on topics such as Color perception and design, Consumer Retail Behavior Studies and Digital Marketing and Social Media.

Question 2

Which keywords describe Xiaohong Mo's research?

Accepted Answer

The keywords of their largest research topics: Color Psychology, Kansei Engineering, Customer Experience, Electronic Word-of-Mouth, Multichannel Retailing, Social Media, Aesthetic Perception and Design Research.

Question 3

Where does Xiaohong Mo work?

Accepted Answer

Xiaohong Mo's main affiliation in the publication record is Guangdong University of Technology, China.

Question 4

How many publications and citations does Xiaohong Mo have?

Accepted Answer

OpenAlex counts 15 works and 247 citations for Xiaohong Mo, an h-index of 8, ranking #1,794,979 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Xiaohong Mo's h-index high?

Accepted Answer

An h-index of 8 is at or above that of 45% of the 29,593 ranked researchers whose main subfield is Social Psychology, which is in the top 62%.

Discussion