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Researcher · Guangdong University of Technology · China

Xiaohong Mo

Xiaohong Mo publishes mostly in Social Psychology, Sociology and Political Science and Marketing, on topics such as Color perception and design, Consumer Retail Behavior Studies and Digital Marketing and Social Media.

ORCID 0000-0002-1647-4417 OpenAlex
World rank
#1,794,979
of 7,710,434 ranked researchers
Rank in China
#273,296
of 978,568
Works
15
Citations
247
Citations per work
16.5
h-index
8
i10-index 7Top 62% in Social Psychology
Xiaohong Mo

What does Xiaohong Mo research?

Xiaohong Mo's work is mostly in Psychology (23%), Social Sciences (18%), Business, Management and Accounting (13%).

Social Sciences: 8 works · 53.7% of their workPsychology: 3 works · 23.0% of their workSocial Psychology: 3 works · 17.9% of their workExperimental and Cognitive Psychology: 1 works · 5.1% of their workSocial Sciences: 3 works · 17.9% of their workSociology and Political Science: 3 works · 17.9% of their workBusiness, Management and Accounting: 2 works · 12.8% of their workMarketing: 2 works · 12.8% of their workEverything else: 5 works · 30.9% of their workPhysical Sciences: 2 works · 10.3% of their workComputer Science: 2 works · 10.3% of their workHuman-Computer Interaction: 2 works · 10.3% of their workLife Sciences: 1 works · 5.1% of their workNeuroscience: 1 works · 5.1% of their workCognitive Neuroscience: 1 works · 5.1% of their workTHEIR WORKXiaohong Mo15works
Life Sciences5%Physical Sciences10%Social Sciences54%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Psychology323.0%
    2. Social Sciences317.9%
    3. Business, Management and Accounting212.8%
  2. Everything else530.9%
    1. Computer Science210.3%
    1. Neuroscience15.1%
  1. 1Social Psychology18% of their works
  2. 2Sociology and Political Science18% of their works
  3. 3Marketing13% of their works
  4. 4Human-Computer Interaction10% of their works
  5. 5Cognitive Neuroscience5% of their works
  6. 6Experimental and Cognitive Psychology5% of their works

Research topics

Which keywords describe Xiaohong Mo's research?

The keywords of their largest research topics: Color Psychology, Kansei Engineering, Customer Experience, Electronic Word-of-Mouth, Multichannel Retailing, Social Media, Aesthetic Perception and Design Research.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Color Psychology61 topic
  2. Kansei Engineering61 topic
  3. Customer Experience31 topic
  4. Electronic Word-of-Mouth31 topic
  5. Multichannel Retailing31 topic
  6. Social Media31 topic
  7. Aesthetic Perception21 topic
  8. Design Research21 topic
  9. Neuroaesthetics21 topic
  10. Online Gaming21 topic
  11. User Experience21 topic
  12. Video Games21 topic
  13. Artificial Intelligence11 topic
  14. COVID-1911 topic
  15. Olfactory Dysfunction11 topic
  16. Teaching Evaluation11 topic

Where does Xiaohong Mo work?

Xiaohong Mo's main affiliation in the publication record is Guangdong University of Technology, China.

How many publications and citations does Xiaohong Mo have?

OpenAlex counts 15 works and 247 citations for Xiaohong Mo, an h-index of 8, ranking #1,794,979 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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