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Researcher · Wuhan University · China

Xiaoling Li

Xiaoling Li publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Market Behavior and Pricing, Customer Service Quality and Loyalty and Digital Marketing and Social Media.

World rank
#487,891
of 1,633,909 ranked researchers
Rank in China
#32,136
of 187,979
Works
19
Citations
60
Citations per work
3.2

What does Xiaoling Li research?

Marketing: 25.0%Sociology and Political Science: 16.7%Organizational Behavior and Human Resource Management: 16.7%Information Systems: 8.3%other fields: 33.3%25%top field
Marketing25.0%Sociology and Political Science16.7%Organizational Behavior and Human Resource Management16.7%Information Systems8.3%other fields33.3%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing25% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Organizational Behavior and Human Resource Management17% of their works
  4. 4Information Systems8% of their works
  5. 5Information Systems and Management8% of their works
  6. 6Management Information Systems8% of their works

Research topics

Which keywords describe Xiaoling Li's research?

The keywords of their largest research topics: Customer Satisfaction, Electronic Word-of-Mouth, Marketing Strategies, Retail Economics, Service Quality, Social Media, Collaborative Filtering and Cross-Border E-Commerce.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Customer Satisfaction21 topic
  2. Electronic Word-of-Mouth21 topic
  3. Marketing Strategies21 topic
  4. Retail Economics21 topic
  5. Service Quality21 topic
  6. Social Media21 topic
  7. Collaborative Filtering11 topic
  8. Cross-Border E-Commerce11 topic
  9. Customer Experience11 topic
  10. Logistics11 topic
  11. Matrix Factorization11 topic
  12. Multichannel Retailing11 topic
  13. Offshoring11 topic
  14. Outsourcing11 topic
  15. Platform Competition11 topic
  16. Two-Sided Markets11 topic

Where does Xiaoling Li work?

Xiaoling Li's main affiliation in the publication record is Wuhan University, China.

How many publications and citations does Xiaoling Li have?

Science Explorer counts 19 works and 60 citations for Xiaoling Li, ranking #487,891 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Xiaoling Li

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