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Researcher · Tel Aviv University · Israel

Yael Steinhart

Yael Steinhart publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Behavioral Health and Interventions and Digital Marketing and Social Media.

ORCID 0000-0001-6814-0753 OpenAlex
World rank
#985,189
of 7,710,434 ranked researchers
Rank in Israel
#6,990
of 38,292
Works
72
Citations
1.1k
Citations per work
15.0
h-index
17
i10-index 21Top 18% in Marketing
Yael Steinhart

What does Yael Steinhart research?

Yael Steinhart's work is mostly in Business, Management and Accounting (25%), Psychology (20%), Social Sciences (14%).

Social Sciences: 47 works · 64.8% of their workBusiness, Management and Accounting: 18 works · 24.8% of their workMarketing: 15 works · 20.6% of their workManagement Information Systems: 3 works · 4.2% of their workPsychology: 14 works · 20.0% of their workSocial Psychology: 7 works · 10.3% of their workApplied Psychology: 7 works · 9.7% of their workSocial Sciences: 10 works · 14.5% of their workSociology and Political Science: 10 works · 14.5% of their workDecision Sciences: 4 works · 5.5% of their workGeneral Decision Sciences: 4 works · 5.5% of their workEverything else: 25 works · 35.2% of their workTHEIR WORKYael Steinhart72works
Social Sciences65%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1824.8%
    2. Psychology1420.0%
    3. Social Sciences1014.5%
    4. Decision Sciences45.5%
  2. Everything else2535.2%
  1. 1Marketing21% of their works
  2. 2Sociology and Political Science14% of their works
  3. 3Social Psychology10% of their works
  4. 4Applied Psychology10% of their works
  5. 5General Decision Sciences6% of their works
  6. 6Management Information Systems4% of their works

Research topics

Which keywords describe Yael Steinhart's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Self-Regulation, Theory of Planned Behaviour, Emotion, Electronic Word-of-Mouth and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior242 topics
  2. Brand Equity181 topic
  3. Brand Trust181 topic
  4. Self-Regulation161 topic
  5. Theory of Planned Behaviour161 topic
  6. Emotion152 topics
  7. Electronic Word-of-Mouth121 topic
  8. Social Media121 topic
  9. Decision Making91 topic
  10. Risk Aversion91 topic
  11. Intergroup Contact81 topic
  12. Social Identity81 topic
  13. Crowdfunding71 topic
  14. Fintech71 topic
  15. Cultural Psychology61 topic
  16. Marketing Strategies61 topic
  17. Retail Economics61 topic
  18. Values61 topic

Where does Yael Steinhart work?

Yael Steinhart's main affiliation in the publication record is Tel Aviv University, Israel.

How many publications and citations does Yael Steinhart have?

OpenAlex counts 72 works and 1,077 citations for Yael Steinhart, an h-index of 17, ranking #985,189 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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