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Researcher · France Business School · France

Yamen Koubaa

Yamen Koubaa publishes mostly in Marketing, Strategy and Management and Sensory Systems, on topics such as Consumer Behavior in Brand Consumption and Identification, Olfactory and Sensory Function Studies and Digital Marketing and Social Media.

ORCID 0000-0003-0458-2952 OpenAlex
World rank
#4,607,913
of 7,710,434 ranked researchers
Rank in France
#194,079
of 324,115
Works
23
Citations
319
Citations per work
13.9
h-index
8
i10-index 8Top 53% in Marketing
Yamen Koubaa

What does Yamen Koubaa research?

Yamen Koubaa's work is mostly in Business, Management and Accounting (31%), Neuroscience (8%), Nursing (7%).

Everything else: 11 works · 47.3% of their workSocial Sciences: 9 works · 37.4% of their workBusiness, Management and Accounting: 7 works · 30.6% of their workMarketing: 4 works · 15.3% of their workStrategy and Management: 2 works · 10.2% of their workManagement Information Systems: 1 works · 5.1% of their workSocial Sciences: 2 works · 6.8% of their workSociology and Political Science: 2 works · 6.8% of their workLife Sciences: 2 works · 8.5% of their workNeuroscience: 2 works · 8.5% of their workSensory Systems: 2 works · 8.5% of their workHealth Sciences: 2 works · 6.8% of their workNursing: 2 works · 6.8% of their workNutrition and Dietetics: 2 works · 6.8% of their workTHEIR WORKYamen Koubaa23works
Life Sciences8%Health Sciences7%Social Sciences37%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else1147.3%
    1. Business, Management and Accounting730.6%
    2. Social Sciences26.8%
    1. Neuroscience28.5%
    1. Nursing26.8%
  1. 1Marketing15% of their works
  2. 2Strategy and Management10% of their works
  3. 3Sensory Systems8% of their works
  4. 4Nutrition and Dietetics7% of their works
  5. 5Sociology and Political Science7% of their works
  6. 6Management Information Systems5% of their works

Research topics

Which keywords describe Yamen Koubaa's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, COVID-19, Olfactory Dysfunction, Electronic Word-of-Mouth, Social Media, Color Psychology and Competitiveness Indices.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Brand Trust71 topic
  2. Consumer Behavior71 topic
  3. COVID-1951 topic
  4. Olfactory Dysfunction51 topic
  5. Electronic Word-of-Mouth41 topic
  6. Social Media41 topic
  7. Color Psychology31 topic
  8. Competitiveness Indices31 topic
  9. Crossmodal Processing31 topic
  10. Customer Satisfaction31 topic
  11. Kansei Engineering31 topic
  12. Multisensory Integration31 topic
  13. Revealed Comparative Advantage31 topic
  14. Service Quality31 topic
  15. Sweet Taste31 topic
  16. Taste Receptors31 topic

Where does Yamen Koubaa work?

Yamen Koubaa's main affiliation in the publication record is France Business School, France.

How many publications and citations does Yamen Koubaa have?

OpenAlex counts 23 works and 319 citations for Yamen Koubaa, an h-index of 8, ranking #4,607,913 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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