Yolanda Masnita
Yolanda Masnita publishes mostly in Sociology and Political Science, Marketing and Demography, on topics such as Consumer Behavior and Marketing Influence, SMEs Development and Digital Marketing and Technology Adoption and User Behaviour.
- World rank
- #1,274,814 of 1,633,909 ranked researchers
- Rank in Indonesia
- #16,555 of 20,687
- Works
- 32
- Citations
- 8
- Citations per work
- 0.3
What does Yolanda Masnita research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science19% of their works
- 2Marketing17% of their works
- 3Demography17% of their works
- 4Information Systems and Management8% of their works
- 5Management of Technology and Innovation8% of their works
- 6Management Information Systems6% of their works
Research topics
Which keywords describe Yolanda Masnita's research?
The keywords of their largest research topics: E-commerce, Social Media, Online Shopping, Consumer Behavior, Customer Satisfaction, Brand Image, COVID-19 and Pandemic.
- Information Retrieval
- Data Mining
- Entrepreneurial Orientation
- Consumer Engagement
- Information Systems
- Digital Literacy
- Pandemic
- Brand Image
- Consumer Behavior
- Social Media
- E-commerce
- Online Shopping
- Customer Satisfaction
- COVID-19
- Purchase Decision
- Hoax Communication
- Technology Acceptance Model
- Electronic Word-of-Mouth
- Opportunity Recognition
- Digital Healthcare Services
- Technology Acceptance
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 21 words, with their numbers
- E-commerce114 topics
- Social Media113 topics
- Online Shopping92 topics
- Consumer Behavior72 topics
- Customer Satisfaction72 topics
- Brand Image61 topic
- COVID-1961 topic
- Pandemic61 topic
- Purchase Decision61 topic
- Digital Literacy31 topic
- Hoax Communication31 topic
- Information Systems31 topic
- Technology Acceptance Model31 topic
- Consumer Engagement21 topic
- Electronic Word-of-Mouth21 topic
- Entrepreneurial Orientation21 topic
- Opportunity Recognition21 topic
- Data Mining11 topic
- Digital Healthcare Services11 topic
- Information Retrieval11 topic
- Technology Acceptance11 topic
Where does Yolanda Masnita work?
Yolanda Masnita's main affiliation in the publication record is Universitas Trisakti, Indonesia.
How many publications and citations does Yolanda Masnita have?
Science Explorer counts 32 works and 8 citations for Yolanda Masnita, ranking #1,274,814 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.