Science Explorer Interactive view Map
Researcher · Universitas Trisakti · Indonesia

Yolanda Masnita

Yolanda Masnita publishes mostly in Sociology and Political Science, Marketing and Demography, on topics such as Consumer Behavior and Marketing Influence, SMEs Development and Digital Marketing and Technology Adoption and User Behaviour.

ORCID 0000-0002-5758-8146 OpenAlex
World rank
#1,274,814
of 1,633,909 ranked researchers
Rank in Indonesia
#16,555
of 20,687
Works
32
Citations
8
Citations per work
0.3

What does Yolanda Masnita research?

Sociology and Political Science: 19.4%Marketing: 16.7%Demography: 16.7%Information Systems and Management: 8.3%other fields: 38.9%19%top field
Sociology and Political Science19.4%Marketing16.7%Demography16.7%Information Systems and Management8.3%other fields38.9%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science19% of their works
  2. 2Marketing17% of their works
  3. 3Demography17% of their works
  4. 4Information Systems and Management8% of their works
  5. 5Management of Technology and Innovation8% of their works
  6. 6Management Information Systems6% of their works

Research topics

Which keywords describe Yolanda Masnita's research?

The keywords of their largest research topics: E-commerce, Social Media, Online Shopping, Consumer Behavior, Customer Satisfaction, Brand Image, COVID-19 and Pandemic.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 21 words, with their numbers
  1. E-commerce114 topics
  2. Social Media113 topics
  3. Online Shopping92 topics
  4. Consumer Behavior72 topics
  5. Customer Satisfaction72 topics
  6. Brand Image61 topic
  7. COVID-1961 topic
  8. Pandemic61 topic
  9. Purchase Decision61 topic
  10. Digital Literacy31 topic
  11. Hoax Communication31 topic
  12. Information Systems31 topic
  13. Technology Acceptance Model31 topic
  14. Consumer Engagement21 topic
  15. Electronic Word-of-Mouth21 topic
  16. Entrepreneurial Orientation21 topic
  17. Opportunity Recognition21 topic
  18. Data Mining11 topic
  19. Digital Healthcare Services11 topic
  20. Information Retrieval11 topic
  21. Technology Acceptance11 topic

Where does Yolanda Masnita work?

Yolanda Masnita's main affiliation in the publication record is Universitas Trisakti, Indonesia.

How many publications and citations does Yolanda Masnita have?

Science Explorer counts 32 works and 8 citations for Yolanda Masnita, ranking #1,274,814 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.