Yong‐Ki Lee
Yong‐Ki Lee publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Diverse Topics in Contemporary Research and Consumer Perception and Purchasing Behavior.
- World rank
- #108,901 of 1,633,909 ranked researchers
- Rank in South Korea
- #666 of 38,381
- Works
- 65
- Citations
- 425
- Citations per work
- 6.5
What does Yong‐Ki Lee research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing24% of their works
- 2Sociology and Political Science15% of their works
- 3Organizational Behavior and Human Resource Management15% of their works
- 4Cultural Studies14% of their works
- 5Information Systems and Management7% of their works
- 6Information Systems7% of their works
Research topics
- Customer Service Quality and Loyalty
- Diverse Topics in Contemporary Research
- Consumer Perception and Purchasing Behavior
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Technology and Data Analysis
Which keywords describe Yong‐Ki Lee's research?
The keywords of their largest research topics: Social Media, Consumer Behavior, Fashion, Lifestyle, Ethical Consumption, Customer Satisfaction, Text Mining and Generation Z.
- Big Data
- Environmental Innovation
- Information Systems
- Consumer Engagement
- Brand Equity
- Body Image
- Perceived Value
- Generation Z
- Customer Satisfaction
- Lifestyle
- Consumer Behavior
- Social Media
- Fashion
- Ethical Consumption
- Text Mining
- Metaverse
- Service Quality
- Cosmetics
- Brand Trust
- Electronic Word-of-Mouth
- Technology Acceptance Model
- Green Consumption
- Data Analysis
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 23 words, with their numbers
- Social Media213 topics
- Consumer Behavior203 topics
- Fashion202 topics
- Lifestyle202 topics
- Ethical Consumption162 topics
- Customer Satisfaction152 topics
- Text Mining152 topics
- Generation Z111 topic
- Metaverse111 topic
- Perceived Value111 topic
- Service Quality111 topic
- Body Image91 topic
- Cosmetics91 topic
- Brand Equity61 topic
- Brand Trust61 topic
- Consumer Engagement61 topic
- Electronic Word-of-Mouth61 topic
- Information Systems61 topic
- Technology Acceptance Model61 topic
- Environmental Innovation51 topic
- Green Consumption51 topic
- Big Data41 topic
- Data Analysis41 topic
Where does Yong‐Ki Lee work?
Yong‐Ki Lee's main affiliation in the publication record is Sejong University, South Korea.
How many publications and citations does Yong‐Ki Lee have?
Science Explorer counts 65 works and 425 citations for Yong‐Ki Lee, ranking #108,901 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.