Yong‐Ki Lee
Yong‐Ki Lee publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Diverse Topics in Contemporary Research and Consumer Perception and Purchasing Behavior.
- World rank
- #307,646 of 7,710,434 ranked researchers
- Rank in South Korea
- #2,170 of 162,609
- Works
- 222
- Citations
- 8.2k
- Citations per work
- 37.2
What does Yong‐Ki Lee research?
Yong‐Ki Lee's work is mostly in Business, Management and Accounting (39%), Social Sciences (22%), Decision Sciences (5%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences14766.3%
- Business, Management and Accounting8739.2%
- Social Sciences5022.5%
- Decision Sciences104.6%
- Everything else7533.7%
- 1Marketing20% of their works
- 2Organizational Behavior and Human Resource Management15% of their works
- 3Sociology and Political Science14% of their works
- 4Cultural Studies9% of their works
- 5Strategy and Management5% of their works
- 6Information Systems and Management5% of their works
Research topics
- Customer Service Quality and Loyalty
- Diverse Topics in Contemporary Research
- Consumer Perception and Purchasing Behavior
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Consumer Retail Behavior Studies
- Technology and Data Analysis
Which keywords describe Yong‐Ki Lee's research?
The keywords of their largest research topics: Social Media, Customer Satisfaction, Fashion, Lifestyle, Consumer Behavior, Perceived Value, Service Quality and Text Mining.
- Data Analysis
- Multichannel Retailing
- Technology Acceptance Model
- Electronic Word-of-Mouth
- Brand Trust
- Cosmetics
- Metaverse
- Text Mining
- Perceived Value
- Lifestyle
- Customer Satisfaction
- Social Media
- Fashion
- Consumer Behavior
- Service Quality
- Generation Z
- Body Image
- Brand Equity
- Consumer Engagement
- Information Systems
- Customer Experience
- Big Data
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 22 words, with their numbers
- Social Media913 topics
- Customer Satisfaction842 topics
- Fashion822 topics
- Lifestyle822 topics
- Consumer Behavior692 topics
- Perceived Value671 topic
- Service Quality671 topic
- Text Mining612 topics
- Generation Z441 topic
- Metaverse441 topic
- Body Image381 topic
- Cosmetics381 topic
- Brand Equity311 topic
- Brand Trust311 topic
- Consumer Engagement301 topic
- Electronic Word-of-Mouth301 topic
- Information Systems241 topic
- Technology Acceptance Model241 topic
- Customer Experience191 topic
- Multichannel Retailing191 topic
- Big Data171 topic
- Data Analysis171 topic
Where does Yong‐Ki Lee work?
Yong‐Ki Lee's main affiliation in the publication record is Sejong University, South Korea.
How many publications and citations does Yong‐Ki Lee have?
OpenAlex counts 222 works and 8,248 citations for Yong‐Ki Lee, an h-index of 36, ranking #307,646 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Yong‐Ki Lee
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