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Researcher · IMS Unison University · India

Yuvika Gupta

Yuvika Gupta publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0001-8284-2049 OpenAlex
World rank
#622,892
of 7,710,434 ranked researchers
Rank in India
#7,744
of 280,097
Works
22
Citations
360
Citations per work
16.4
h-index
10
i10-index 10Top 23% in Sociology and Political Science
Yuvika Gupta

What does Yuvika Gupta research?

Yuvika Gupta's work is mostly in Social Sciences (29%), Business, Management and Accounting (21%), Decision Sciences (12%).

Social Sciences: 15 works · 67.9% of their workSocial Sciences: 6 works · 28.6% of their workSociology and Political Science: 5 works · 23.2% of their workEducation: 1 works · 5.4% of their workBusiness, Management and Accounting: 5 works · 21.4% of their workMarketing: 5 works · 21.4% of their workDecision Sciences: 3 works · 12.5% of their workInformation Systems and Management: 3 works · 12.5% of their workEconomics, Econometrics and Finance: 1 works · 5.4% of their workEconomics and Econometrics: 1 works · 5.4% of their workEverything else: 6 works · 25.0% of their workPhysical Sciences: 2 works · 7.1% of their workComputer Science: 2 works · 7.1% of their workInformation Systems: 2 works · 7.1% of their workTHEIR WORKYuvika Gupta22works
Physical Sciences7%Social Sciences68%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences628.6%
    2. Business, Management and Accounting521.4%
    3. Decision Sciences312.5%
    4. Economics, Econometrics and Finance15.4%
  2. Everything else625.0%
    1. Computer Science27.1%
  1. 1Sociology and Political Science23% of their works
  2. 2Marketing21% of their works
  3. 3Information Systems and Management12% of their works
  4. 4Information Systems7% of their works
  5. 5Education5% of their works
  6. 6Economics and Econometrics5% of their works

Research topics

Which keywords describe Yuvika Gupta's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Consumer Behavior, Information Systems, Technology Acceptance Model, Brand Equity, Brand Trust and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Electronic Word-of-Mouth81 topic
  2. Social Media81 topic
  3. Consumer Behavior72 topics
  4. Information Systems71 topic
  5. Technology Acceptance Model71 topic
  6. Brand Equity51 topic
  7. Brand Trust51 topic
  8. Customer Experience31 topic
  9. Customer Satisfaction31 topic
  10. Higher Education31 topic
  11. Mobile Learning31 topic
  12. Multichannel Retailing31 topic
  13. Service Quality31 topic
  14. Climate Change21 topic
  15. Collaborative Consumption21 topic
  16. Economic Impacts21 topic
  17. Sharing Economy21 topic

Where does Yuvika Gupta work?

Yuvika Gupta's main affiliation in the publication record is IMS Unison University, India.

How many publications and citations does Yuvika Gupta have?

OpenAlex counts 22 works and 360 citations for Yuvika Gupta, an h-index of 10, ranking #622,892 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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