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Researcher · HEC Paris · France

Yves Évrard

Yves Évrard publishes mostly in Marketing, Strategy and Management and Urban Studies, on topics such as Business Strategy and Innovation, Cultural Industries and Urban Development and Consumer Behavior in Brand Consumption and Identification.

OpenAlex
World rank
#1,516,601
of 7,710,434 ranked researchers
Rank in France
#67,956
of 324,115
Works
54
Citations
1.2k
Citations per work
22.3
h-index
13
i10-index 17Top 28% in Marketing
Yves Évrard

What does Yves Évrard research?

Yves Évrard's work is mostly in Business, Management and Accounting (46%), Social Sciences (16%).

Social Sciences: 34 works · 62.3% of their workBusiness, Management and Accounting: 25 works · 45.8% of their workMarketing: 10 works · 18.3% of their workStrategy and Management: 9 works · 16.5% of their workManagement of Technology and Innovation: 3 works · 5.5% of their workTourism, Leisure and Hospitality Management: 3 works · 5.5% of their workSocial Sciences: 9 works · 16.5% of their workUrban Studies: 5 works · 10.1% of their workSociology and Political Science: 3 works · 6.4% of their workEverything else: 20 works · 37.7% of their workTHEIR WORKYves Évrard54works
Social Sciences62%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2545.8%
    2. Social Sciences916.5%
  2. Everything else2037.7%
  1. 1Marketing18% of their works
  2. 2Strategy and Management16% of their works
  3. 3Urban Studies10% of their works
  4. 4Sociology and Political Science6% of their works
  5. 5Tourism, Leisure and Hospitality Management6% of their works
  6. 6Management of Technology and Innovation6% of their works

Research topics

Which keywords describe Yves Évrard's research?

The keywords of their largest research topics: Innovation, Business Networks, Consumer Behavior, Coopetition, Creative Economy, Urban Development, Brand Equity and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Innovation182 topics
  2. Business Networks131 topic
  3. Consumer Behavior132 topics
  4. Coopetition131 topic
  5. Creative Economy101 topic
  6. Urban Development101 topic
  7. Brand Equity71 topic
  8. Brand Trust71 topic
  9. Wine Choice61 topic
  10. Wine Tourism61 topic
  11. Management51 topic
  12. Strategic Renewal51 topic
  13. Customer Experience41 topic
  14. Customer Satisfaction41 topic
  15. Digital Communication41 topic
  16. Information Studies41 topic
  17. Multichannel Retailing41 topic
  18. Service Quality41 topic

Where does Yves Évrard work?

Yves Évrard's main affiliation in the publication record is HEC Paris, France.

How many publications and citations does Yves Évrard have?

OpenAlex counts 54 works and 1,205 citations for Yves Évrard, an h-index of 13, ranking #1,516,601 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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