Zhiyong Yang
Zhiyong Yang publishes mostly in Sociology and Political Science, Marketing and Social Psychology, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Copyright and Intellectual Property.
- World rank
- #245,063 of 1,633,909 ranked researchers
- Rank in United States
- #96,093 of 358,040
- Works
- 25
- Citations
- 139
- Citations per work
- 5.6
What does Zhiyong Yang research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science30% of their works
- 2Marketing22% of their works
- 3Social Psychology9% of their works
- 4General Agricultural and Biological Sciences4% of their works
- 5Control and Systems Engineering4% of their works
- 6General Decision Sciences4% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Copyright and Intellectual Property
- Food Security and Socioeconomic Dynamics
- Hate Speech and Cyberbullying Detection
- Simulation and Modeling Applications
- Media Influence and Health
- Consumer Market Behavior and Pricing
Which keywords describe Zhiyong Yang's research?
The keywords of their largest research topics: Social Media, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Brand Equity, Brand Trust, Copyright and Digital Piracy.
- Transportation
- Retail Economics
- Narrative Persuasion
- Hate Speech
- Detection
- Digital Piracy
- Brand Trust
- Electronic Word-of-Mouth
- Consumer Behavior
- Social Media
- Consumer Engagement
- Brand Equity
- Copyright
- Agriculture
- Food Security
- Marketing Strategies
- Optimization
- Simulation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Social Media62 topics
- Consumer Behavior53 topics
- Consumer Engagement51 topic
- Electronic Word-of-Mouth51 topic
- Brand Equity21 topic
- Brand Trust21 topic
- Copyright21 topic
- Digital Piracy21 topic
- Agriculture11 topic
- Detection11 topic
- Food Security11 topic
- Hate Speech11 topic
- Marketing Strategies11 topic
- Narrative Persuasion11 topic
- Optimization11 topic
- Retail Economics11 topic
- Simulation11 topic
- Transportation11 topic
Where does Zhiyong Yang work?
Zhiyong Yang's main affiliation in the publication record is The University of Texas at Arlington, United States.
How many publications and citations does Zhiyong Yang have?
Science Explorer counts 25 works and 139 citations for Zhiyong Yang, ranking #245,063 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Zhiyong Yang
- zhiyong-yang-sun-yat-sen-university
- zhiyong-yang-jiangsu-normal-university
- zhiyong-yang-chinese-academy-of-sciences
- zhiyong-yang-sun-yat-sen-university-china
- zhiyong-yang-china-university-of-mining-and-technology
- zhiyong-yang-tianjin-university
- zhiyong-yang-xian-high-tech-university
- zhiyong-yang-huazhong-university-of-science-and-technology
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