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Subfield · Marketing · Malaysia

Marketing research in Malaysia

Universiti Sains Malaysia ranks first in Malaysia for Marketing research in 2022–2025 (#7 worldwide), followed by National University of Malaysia and Universiti Putra Malaysia.

Malaysia's world rank
#7
of 56 countries, 2022–2025
Works, 2022–2025
2k
Top-10% rate
26.3%
Ranked institutions
9

Research strength only: this says nothing about teaching, admissions or cost.

What is the best university for Marketing in Malaysia?

#InstitutionWorld rankScoreTop-10% rateWorks
1Universiti Sains MalaysiaGeorge Town #764.031.9%134
2National University of MalaysiaBangi #2143.739.4%93
3Universiti Putra MalaysiaSeri Kembangan #3832.726.0%136
4Universiti Teknologi MARAShah Alam #6024.312.8%253
5University of MalayaKuala Lumpur #6822.036.6%69
6University of Technology MalaysiaJohor Bahru #7121.230.5%78
7Northern University of MalaysiaJitra #7320.626.6%92
8Universiti Malaysia KelantanKota Bharu #9016.824.7%66
9Multimedia UniversityMalacca #10014.825.4%73

Institutions in Malaysia above the floor of 40 fractional works in Marketing, ordered by their worldwide rank on research quality, 2022–2025.

Who are the top Marketing researchers in Malaysia?

Garry Wei‐Han Tan, Weng Marc Lim and Mehrbakhsh Nilashi rank highest among researchers based in Malaysia.

  1. 1Garry Wei‐Han Tan#14,654 worldwide overall1.1k citations · 6 works
  2. 2Weng Marc Lim#20,709 worldwide overall1k citations · 16 works
  3. 3Mehrbakhsh Nilashi#72,231 worldwide overall606 citations · 5 works
  4. 4Jun‐Hwa Cheah#90,556 worldwide overall634 citations · 9 works
  5. 5T. Ramayah#98,803 worldwide overall897 citations · 11 works
  6. 6Hiram Ting#149,345 worldwide overall204 citations · 8 works
  7. 7Norhayati Zakuan#193,865 worldwide overall312 citations · 8 works
  8. 8Suhaiza Zailani#194,247 worldwide overall360 citations · 6 works
  9. 9Siew Imm Ng#397,889 worldwide overall171 citations · 8 works
  10. 10Azlan Amran#425,269 worldwide overall182 citations · 10 works
  11. 11Yuhanis Abdul Aziz#538,474 worldwide overall129 citations · 7 works
  12. 12Abdullah Al Mamun#566,824 worldwide overall167 citations · 8 works
  13. 13Teck Chai Lau#578,018 worldwide overall164 citations · 5 works
  14. 14Azılah Kasım#603,774 worldwide overall135 citations · 8 works
  15. 15Abu Bakar Abdul Hamid#640,023 worldwide overall160 citations · 8 works

How Malaysia compares with other countries in Marketing