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Company · New York · United States

Nielsen (United States)

nielsen.comROR OpenAlex
World rank, all time
#36,641
of 42,892
Rank in United States
#7,736
of 8,685
Research works
154
▼ 24% vs 2013–17
Citations
7.1k
46.5 per fractional work
Top-10% rate
2.1%
record average 16.5%
Open access
29%
world 28%

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 2.04× its world share, 1 worksAgricultural and Bio…Neuroscience: 0.31× its world share, 0 worksNeuroscienceComputer Science: 0.51× its world share, 0 worksComputer ScienceEarth and Planetary Sciences: 1.69× its world share, 0 worksEarth and Planetary …Environmental Science: 1.33× its world share, 1 worksEnvironmental ScienceMathematics: 3.00× its world share, 0 worksMathematicsPhysics and Astronomy: 9.61× its world share, 2 worksPhysics and AstronomyHealth Professions: 7.03× its world share, 2 worksHealth ProfessionsMedicine: 0.03× its world share, 0 worksMedicineArts and Humanities: 3.18× its world share, 1 worksArts and HumanitiesBusiness, Management and Accounting: 2.19× its world share, 1 worksBusiness, Management…Economics, Econometrics and Finance: 3.30× its world share, 1 worksEconomics, Econometr…Psychology: 1.61× its world share, 0 worksPsychologySocial Sciences: 0.35× its world share, 0 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Physics and Astronomy, 9.6×. Every wedge is a field page.

Which keywords describe research at Nielsen (United States)?

By fractional works in all years, weighted toward what it does more of than the world: Consumer Behavior, Customer Experience, E-commerce, Impulse Buying, Multichannel Retailing, Social Media, Sustainability and Innovation.

▲ more of its work than of the world’s◆ about the world’s share▼ less than the world’s

Size is fractional works in all years in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Sustainability8▲ 2.9×15 topics
  2. Consumer Behavior8▲ 14×9 topics
  3. Customer Experience7▲ 50×3 topics
  4. E-commerce6▲ 14×5 topics
  5. Social Media6▲ 5.0×11 topics
  6. Innovation6▲ 4.3×14 topics
  7. Impulse Buying6▲ 112×1 topic
  8. Multichannel Retailing6▲ 112×1 topic
  9. Globalization5▲ 1.78×12 topics
  10. Human-Computer Interaction4▲ 21×3 topics
  11. Marketing Strategies4▲ 24×2 topics
  12. Big Data4▲ 4.7×6 topics
  13. Market Competition4▲ 40×2 topics
  14. Online Advertising4▲ 87×1 topic
  15. Retail Economics4▲ 87×1 topic
  16. Knowledge Management4▲ 5.2×7 topics
  17. Data Quality3▲ 62×2 topics
  18. Artificial Intelligence3▲ 2.6×6 topics
  19. Brand Equity3▲ 36×2 topics
  20. Usability3▲ 39×3 topics
  21. Online Communication3▲ 18×3 topics
  22. User-Centered Design3▲ 48×2 topics
  23. Cultural Adaptation3▲ 70×1 topic
  24. Digital Divide3▲ 9.2×4 topics
  25. Mobile Applications3▲ 38×1 topic
  26. Response Rates2▲ 233×1 topic
  27. Survey Methodology2▲ 233×1 topic
  28. User Experience2▲ 25×2 topics
  29. User-Generated Content2▲ 18×2 topics
  30. Health Behavior Change2▲ 37×2 topics
  31. EROI2▲ 44×1 topic
  32. Fossil Fuels2▲ 35×1 topic
  33. Regional Growth2▲ 14×2 topics
  34. Business Strategy2▲ 20×3 topics
  35. Cognitive Load2▲ 33×2 topics
  36. Design Research2▲ 61×1 topic
  37. Interaction Design2▲ 61×1 topic
  38. Participatory Design2▲ 34×2 topics
  39. Capital Flows2▲ 22×2 topics
  40. Competition2▲ 14×2 topics

Which research topics does Nielsen (United States) publish most on?

By volume in 2022–2025: Health, Medicine and Society, Hermeneutics and Narrative Identity, Aging, Elder Care, and Social Issues and Stellar, planetary, and galactic studies.

Health, Medicine and Soc…1Health, Medicine and Society: 1 fractional worksHermeneutics and Narrati…1Hermeneutics and Narrative Identity: 1 fractional worksAging, Elder Care, and S…1Aging, Elder Care, and Social Issues: 1 fractional worksStellar, planetary, and …1Stellar, planetary, and galactic studies: 1 fractional worksGreenhouse Technology and Climate Control: 0 fractional worksBig Data and Business Intelligence: 0 fractional worksAstrophysics and Star Fo…0Astrophysics and Star Formation Studies: 0 fractional worksCOVID-19 Pandemic Impacts0COVID-19 Pandemic Impacts: 0 fractional worksForest ecology and manag…0Forest ecology and management: 0 fractional worksAstronomy and Astrophysi…0Astronomy and Astrophysical Research: 0 fractional works
General Health ProfessionsPhilosophyAstronomy and AstrophysicsPlant Science4 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Health, Medicine and Society General Health Professions 1 works
  2. 2 Hermeneutics and Narrative Identity Philosophy 1 works
  3. 3 Aging, Elder Care, and Social Issues General Health Professions 1 works
  4. 4 Stellar, planetary, and galactic studies Astronomy and Astrophysics 1 works
  5. 5 Greenhouse Technology and Climate Control Plant Science 0 works
  6. 6 Big Data and Business Intelligence Management Information Systems 0 works
  7. 7 Astrophysics and Star Formation Studies Astronomy and Astrophysics 0 works
  8. 8 COVID-19 Pandemic Impacts Economics and Econometrics 0 works
  9. 9 Forest ecology and management Nature and Landscape Conservation 0 works
  10. 10 Astronomy and Astrophysical Research Instrumentation 0 works

How open and international is its research?

Against the world’s own shares — the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available29.3%not open70.7%

World: 28% of research is openly available.

with international co-authors24.5%domestic only75.5%

World: 19% is written across borders.

How has Nielsen (United States)'s research output changed?

Output in 2018–2022 was 24% lower than in 2013–2017.

1990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Other research institutions in New York

All research institutions in New York

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners are in the interactive view on the map.