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Researcher · St. Cloud State University · United States

Adesegun Oyedele

Adesegun Oyedele publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Technology Adoption and User Behaviour.

ORCID 0000-0003-0162-7561 OpenAlex
World rank
#1,175,729
of 7,710,434 ranked researchers
Rank in United States
#377,864
of 1,627,098
Works
35
Citations
592
Citations per work
16.9
h-index
13
i10-index 16Top 28% in Marketing
Adesegun Oyedele

What does Adesegun Oyedele research?

Adesegun Oyedele's work is mostly in Business, Management and Accounting (39%), Social Sciences (24%), Decision Sciences (8%).

Social Sciences: 25 works · 72.2% of their workBusiness, Management and Accounting: 14 works · 39.3% of their workMarketing: 8 works · 22.3% of their workOrganizational Behavior and Human Resource Management: 3 works · 8.5% of their workStrategy and Management: 3 works · 8.5% of their workSocial Sciences: 9 works · 24.4% of their workSociology and Political Science: 7 works · 19.1% of their workGender Studies: 2 works · 5.3% of their workDecision Sciences: 3 works · 8.5% of their workInformation Systems and Management: 3 works · 8.5% of their workEverything else: 10 works · 27.8% of their workTHEIR WORKAdesegun Oyedele35works
Social Sciences72%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1439.3%
    2. Social Sciences924.4%
    3. Decision Sciences38.5%
  2. Everything else1027.8%
  1. 1Marketing22% of their works
  2. 2Sociology and Political Science19% of their works
  3. 3Strategy and Management8% of their works
  4. 4Organizational Behavior and Human Resource Management8% of their works
  5. 5Information Systems and Management8% of their works
  6. 6Gender Studies5% of their works

Research topics

Which keywords describe Adesegun Oyedele's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Information Systems, Technology Acceptance Model, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 16 words, with their numbers
  1. Brand Trust111 topic
  2. Consumer Behavior111 topic
  3. Electronic Word-of-Mouth111 topic
  4. Social Media111 topic
  5. Information Systems81 topic
  6. Technology Acceptance Model81 topic
  7. Customer Satisfaction71 topic
  8. Service Quality71 topic
  9. Advertising41 topic
  10. Emerging Markets41 topic
  11. Foreign Direct Investment41 topic
  12. Frugal Innovation41 topic
  13. Gender Roles41 topic
  14. Institutional Environment41 topic
  15. Customer Experience31 topic
  16. Multichannel Retailing31 topic

Where does Adesegun Oyedele work?

Adesegun Oyedele's main affiliation in the publication record is St. Cloud State University, United States.

How many publications and citations does Adesegun Oyedele have?

OpenAlex counts 35 works and 592 citations for Adesegun Oyedele, an h-index of 13, ranking #1,175,729 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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