Adrienne Hall‐Phillips
Adrienne Hall‐Phillips publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #595,865 of 7,710,434 ranked researchers
- Rank in United States
- #204,529 of 1,627,098
- Works
- 29
- Citations
- 697
- Citations per work
- 24.0
What does Adrienne Hall‐Phillips research?
Adrienne Hall‐Phillips's work is mostly in Social Sciences (31%), Business, Management and Accounting (20%), Decision Sciences (14%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1965.4%
- Social Sciences930.8%
- Business, Management and Accounting620.5%
- Decision Sciences414.1%
- Everything else826.9%
- Physical Sciences27.7%
- Computer Science27.7%
- 1Sociology and Political Science24% of their works
- 2Marketing17% of their works
- 3Information Systems and Management14% of their works
- 4Human-Computer Interaction8% of their works
- 5Communication6% of their works
- 6Organizational Behavior and Human Resource Management4% of their works
Research topics
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Innovative Human-Technology Interaction
- Customer Service Quality and Loyalty
- Gaze Tracking and Assistive Technology
- Spam and Phishing Detection
Which keywords describe Adrienne Hall‐Phillips's research?
The keywords of their largest research topics: E-commerce, Electronic Word-of-Mouth, Social Media, Information Systems, Technology Acceptance Model, Consumer Behavior, Brand Equity and Brand Trust.
- Spam Detection
- Gaze Estimation
- User Experience
- Design Research
- Retail Economics
- Brand Trust
- Consumer Behavior
- Information Systems
- Electronic Word-of-Mouth
- E-commerce
- Social Media
- Technology Acceptance Model
- Brand Equity
- Marketing Strategies
- Customer Satisfaction
- Service Quality
- Eye Tracking
- Phishing
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- E-commerce132 topics
- Electronic Word-of-Mouth111 topic
- Social Media111 topic
- Information Systems91 topic
- Technology Acceptance Model91 topic
- Consumer Behavior82 topics
- Brand Equity41 topic
- Brand Trust41 topic
- Marketing Strategies41 topic
- Retail Economics41 topic
- Customer Satisfaction31 topic
- Design Research31 topic
- Service Quality31 topic
- User Experience31 topic
- Eye Tracking21 topic
- Gaze Estimation21 topic
- Phishing21 topic
- Spam Detection21 topic
Where does Adrienne Hall‐Phillips work?
Adrienne Hall‐Phillips's main affiliation in the publication record is Worcester Polytechnic Institute, United States.
How many publications and citations does Adrienne Hall‐Phillips have?
OpenAlex counts 29 works and 697 citations for Adrienne Hall‐Phillips, an h-index of 14, ranking #595,865 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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