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Researcher · University of Delaware · United States

Ajay K. Manrai

Ajay K. Manrai publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Market Behavior and Pricing.

ORCID 0000-0003-2431-4824 OpenAlex
World rank
#226,006
of 7,710,434 ranked researchers
Rank in United States
#83,480
of 1,627,098
Works
144
Citations
3.2k
Citations per work
22.3
h-index
28
i10-index 56Top 5.7% in Marketing
Ajay K. Manrai

What does Ajay K. Manrai research?

Ajay K. Manrai's work is mostly in Business, Management and Accounting (45%), Social Sciences (15%), Economics, Econometrics and Finance (5%).

Social Sciences: 94 works · 65.5% of their workBusiness, Management and Accounting: 65 works · 45.2% of their workMarketing: 36 works · 25.1% of their workStrategy and Management: 16 works · 10.9% of their workOrganizational Behavior and Human Resource Management: 8 works · 5.3% of their workManagement of Technology and Innovation: 6 works · 3.9% of their workSocial Sciences: 22 works · 15.3% of their workSociology and Political Science: 22 works · 15.3% of their workEconomics, Econometrics and Finance: 7 works · 5.0% of their workEconomics and Econometrics: 7 works · 5.0% of their workEverything else: 50 works · 34.5% of their workTHEIR WORKAjay K. Manrai144works
Social Sciences66%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting6545.2%
    2. Social Sciences2215.3%
    3. Economics, Econometrics and Finance75.0%
  2. Everything else5034.5%
  1. 1Marketing25% of their works
  2. 2Sociology and Political Science15% of their works
  3. 3Strategy and Management11% of their works
  4. 4Organizational Behavior and Human Resource Management5% of their works
  5. 5Economics and Econometrics5% of their works
  6. 6Management of Technology and Innovation4% of their works

Research topics

Which keywords describe Ajay K. Manrai's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Economic Growth, Customer Satisfaction and Marketing Strategies.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior642 topics
  2. Brand Equity491 topic
  3. Brand Trust491 topic
  4. Electronic Word-of-Mouth321 topic
  5. Social Media321 topic
  6. Economic Growth222 topics
  7. Customer Satisfaction151 topic
  8. Marketing Strategies151 topic
  9. Retail Economics151 topic
  10. Service Quality151 topic
  11. Experiential Learning131 topic
  12. Marketing Education131 topic
  13. Conjoint Analysis121 topic
  14. Discrete Choice Models121 topic
  15. Destination Image111 topic
  16. Foreign Direct Investment111 topic
  17. Institutional Environment111 topic
  18. Tourist Satisfaction111 topic

Where does Ajay K. Manrai work?

Ajay K. Manrai's main affiliation in the publication record is University of Delaware, United States.

How many publications and citations does Ajay K. Manrai have?

OpenAlex counts 144 works and 3,210 citations for Ajay K. Manrai, an h-index of 28, ranking #226,006 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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