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Researcher · University of Ss. Cyril and Methodius in Trnava · Slovakia

Alena Kusá

Alena Kusá publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Consumer Retail Behavior Studies.

ORCID 0000-0002-6421-2454 OpenAlex
World rank
#6,333,138
of 7,710,434 ranked researchers
Rank in Slovakia
#7,888
of 12,450
Works
31
Citations
118
Citations per work
3.8
h-index
7
i10-index 3Top 61% in Marketing
Alena Kusá

What does Alena Kusá research?

Alena Kusá's work is mostly in Business, Management and Accounting (41%), Social Sciences (10%), Engineering (5%).

Social Sciences: 17 works · 55.2% of their workBusiness, Management and Accounting: 13 works · 40.8% of their workMarketing: 9 works · 27.6% of their workStrategy and Management: 4 works · 13.2% of their workSocial Sciences: 3 works · 10.5% of their workSociology and Political Science: 3 works · 10.5% of their workDecision Sciences: 1 works · 3.9% of their workManagement Science and Operations Research: 1 works · 3.9% of their workEverything else: 11 works · 35.6% of their workPhysical Sciences: 3 works · 9.2% of their workEngineering: 2 works · 5.3% of their workIndustrial and Manufacturing Engineering: 2 works · 5.3% of their workComputer Science: 1 works · 3.9% of their workArtificial Intelligence: 1 works · 3.9% of their workTHEIR WORKAlena Kusá31works
Physical Sciences9%Social Sciences55%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1340.8%
    2. Social Sciences310.5%
    3. Decision Sciences13.9%
  2. Everything else1135.6%
    1. Engineering25.3%
    2. Computer Science13.9%
  1. 1Marketing28% of their works
  2. 2Strategy and Management13% of their works
  3. 3Sociology and Political Science10% of their works
  4. 4Industrial and Manufacturing Engineering5% of their works
  5. 5Management Science and Operations Research4% of their works
  6. 6Artificial Intelligence4% of their works

Research topics

Which keywords describe Alena Kusá's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Artificial Intelligence, Consumer Perception, Customer Experience, Environmental Innovation and Green Consumption.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Consumer Behavior153 topics
  2. Brand Equity71 topic
  3. Brand Trust71 topic
  4. Artificial Intelligence52 topics
  5. Consumer Perception52 topics
  6. Customer Experience52 topics
  7. Environmental Innovation51 topic
  8. Green Consumption51 topic
  9. Big Data Analytics31 topic
  10. Electronic Word-of-Mouth31 topic
  11. Impulse Buying31 topic
  12. Internet of Things31 topic
  13. Multichannel Retailing31 topic
  14. Organizational Culture31 topic
  15. Packaging Design31 topic
  16. Purchase Decisions31 topic
  17. Social Media31 topic
  18. Strategic Management31 topic
  19. Chatbots21 topic
  20. Service Robots21 topic

Where does Alena Kusá work?

Alena Kusá's main affiliation in the publication record is University of Ss. Cyril and Methodius in Trnava, Slovakia.

How many publications and citations does Alena Kusá have?

OpenAlex counts 31 works and 118 citations for Alena Kusá, an h-index of 7, ranking #6,333,138 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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