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Researcher · Universidad EAFIT · Colombia

Ana María Ortega

Ana María Ortega publishes mostly in Strategy and Management, Marketing and Management of Technology and Innovation, on topics such as Innovation and Knowledge Management, University-Industry-Government Innovation Models and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0003-0288-3209 OpenAlex
World rank
#2,670,309
of 7,710,434 ranked researchers
Rank in Colombia
#2,554
of 23,024
Works
34
Citations
290
Citations per work
8.5
h-index
9
i10-index 9Top 37% in Strategy and Management
Ana María Ortega

What does Ana María Ortega research?

Ana María Ortega's work is mostly in Business, Management and Accounting (34%), Economics, Econometrics and Finance (7%), Social Sciences (4%).

Everything else: 19 works · 55.0% of their workSocial Sciences: 15 works · 45.0% of their workBusiness, Management and Accounting: 11 works · 33.8% of their workStrategy and Management: 4 works · 12.4% of their workManagement of Technology and Innovation: 3 works · 9.0% of their workMarketing: 3 works · 9.0% of their workOrganizational Behavior and Human Resource Management: 1 works · 3.4% of their workEconomics, Econometrics and Finance: 2 works · 6.7% of their workEconomics and Econometrics: 2 works · 6.7% of their workSocial Sciences: 2 works · 4.5% of their workSociology and Political Science: 2 works · 4.5% of their workTHEIR WORKAna María Ortega34works
Social Sciences45%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else1955.0%
    1. Business, Management and Accounting1133.8%
    2. Economics, Econometrics and Finance26.7%
    3. Social Sciences24.5%
  1. 1Strategy and Management12% of their works
  2. 2Marketing9% of their works
  3. 3Management of Technology and Innovation9% of their works
  4. 4Economics and Econometrics7% of their works
  5. 5Sociology and Political Science4% of their works
  6. 6Organizational Behavior and Human Resource Management3% of their works

Research topics

Which keywords describe Ana María Ortega's research?

The keywords of their largest research topics: Social Capital, Strategic Alliances, Consumer Behavior, Dynamic Capabilities, Knowledge Transfer, Innovation Ecosystem, Quadruple Helix and Brand Equity.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Social Capital72 topics
  2. Strategic Alliances72 topics
  3. Consumer Behavior52 topics
  4. Dynamic Capabilities51 topic
  5. Knowledge Transfer51 topic
  6. Innovation Ecosystem41 topic
  7. Quadruple Helix41 topic
  8. Brand Equity31 topic
  9. Brand Trust31 topic
  10. Business Networks21 topic
  11. Circular Economy21 topic
  12. Coopetition21 topic
  13. Customer Experience21 topic
  14. Entrepreneurial Orientation21 topic
  15. Marketing Strategies21 topic
  16. Multichannel Retailing21 topic
  17. Opportunity Recognition21 topic
  18. Retail Economics21 topic
  19. Sustainable Supply Chain Management21 topic

Where does Ana María Ortega work?

Ana María Ortega's main affiliation in the publication record is Universidad EAFIT, Colombia.

How many publications and citations does Ana María Ortega have?

OpenAlex counts 34 works and 290 citations for Ana María Ortega, an h-index of 9, ranking #2,670,309 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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