Anja Lambrecht
Anja Lambrecht publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Digital Marketing and Social Media, Consumer Market Behavior and Pricing and Digital Platforms and Economics.
- World rank
- #1,211,668 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #77,679 of 90,785
- Works
- 21
- Citations
- 57
- Citations per work
- 2.7
What does Anja Lambrecht research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing27% of their works
- 2Sociology and Political Science18% of their works
- 3Strategy and Management12% of their works
- 4Management Information Systems9% of their works
- 5Management Science and Operations Research6% of their works
- 6Economics and Econometrics3% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Digital Platforms and Economics
- FinTech, Crowdfunding, Digital Finance
- Consumer Behavior in Brand Consumption and Identification
- Innovation Diffusion and Forecasting
- Blockchain Technology Applications and Security
- ICT Impact and Policies
Which keywords describe Anja Lambrecht's research?
The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Marketing Strategies, Retail Economics, Platform Competition, Two-Sided Markets and Brand Equity.
- Internet of Things
- Blockchain
- Agent-Based Modeling
- Crowdfunding
- Brand Equity
- Platform Competition
- Marketing Strategies
- Electronic Word-of-Mouth
- Consumer Behavior
- Social Media
- Retail Economics
- Two-Sided Markets
- Brand Trust
- Fintech
- Innovation Diffusion
- Economic Development
- Telecommunications
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior82 topics
- Electronic Word-of-Mouth61 topic
- Social Media61 topic
- Marketing Strategies51 topic
- Retail Economics51 topic
- Platform Competition41 topic
- Two-Sided Markets41 topic
- Brand Equity31 topic
- Brand Trust31 topic
- Crowdfunding31 topic
- Fintech31 topic
- Agent-Based Modeling21 topic
- Innovation Diffusion21 topic
- Blockchain11 topic
- Economic Development11 topic
- Internet of Things11 topic
- Telecommunications11 topic
Where does Anja Lambrecht work?
Anja Lambrecht's main affiliation in the publication record is London Business School, United Kingdom.
How many publications and citations does Anja Lambrecht have?
Science Explorer counts 21 works and 57 citations for Anja Lambrecht, ranking #1,211,668 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.