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Researcher · KU Leuven · Belgium

Anne ter Braak

Anne ter Braak publishes mostly in Marketing, Strategy and Management and Economics and Econometrics, on topics such as Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies and Digital Platforms and Economics.

OpenAlex
World rank
#1,430,593
of 7,710,434 ranked researchers
Rank in Belgium
#13,165
of 67,186
Works
19
Citations
431
Citations per work
22.7
h-index
8
i10-index 7Top 53% in Marketing
Anne ter Braak

What does Anne ter Braak research?

Anne ter Braak's work is mostly in Business, Management and Accounting (65%), Economics, Econometrics and Finance (12%), Decision Sciences (4%).

Social Sciences: 16 works · 85.7% of their workBusiness, Management and Accounting: 12 works · 65.3% of their workMarketing: 9 works · 49.0% of their workStrategy and Management: 2 works · 12.2% of their workOrganizational Behavior and Human Resource Management: 1 works · 4.1% of their workEconomics, Econometrics and Finance: 2 works · 12.2% of their workEconomics and Econometrics: 2 works · 12.2% of their workDecision Sciences: 1 works · 4.1% of their workInformation Systems and Management: 1 works · 4.1% of their workSocial Sciences: 1 works · 4.1% of their workLaw: 1 works · 4.1% of their workEverything else: 3 works · 14.3% of their workTHEIR WORKAnne ter Braak19works
Social Sciences86%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1265.3%
    2. Economics, Econometrics and Finance212.2%
    3. Decision Sciences14.1%
    4. Social Sciences14.1%
  2. Everything else314.3%
  1. 1Marketing49% of their works
  2. 2Strategy and Management12% of their works
  3. 3Economics and Econometrics12% of their works
  4. 4Organizational Behavior and Human Resource Management4% of their works
  5. 5Information Systems and Management4% of their works
  6. 6Law4% of their works

Research topics

Which keywords describe Anne ter Braak's research?

The keywords of their largest research topics: Consumer Behavior, Marketing Strategies, Retail Economics, Price Discrimination, Customer Experience, Multichannel Retailing, Collusion and Competition.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior153 topics
  2. Marketing Strategies111 topic
  3. Retail Economics111 topic
  4. Price Discrimination82 topics
  5. Customer Experience61 topic
  6. Multichannel Retailing61 topic
  7. Collusion41 topic
  8. Competition41 topic
  9. Platform Competition41 topic
  10. Two-Sided Markets41 topic
  11. Churn Prediction31 topic
  12. Customer Equity31 topic
  13. Brand Equity21 topic
  14. Brand Trust21 topic
  15. Copyright21 topic
  16. Customer Satisfaction21 topic
  17. Digital Piracy21 topic
  18. Service Quality21 topic

Where does Anne ter Braak work?

Anne ter Braak's main affiliation in the publication record is KU Leuven, Belgium.

How many publications and citations does Anne ter Braak have?

OpenAlex counts 19 works and 431 citations for Anne ter Braak, an h-index of 8, ranking #1,430,593 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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