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Researcher · Management and Science University · Malaysia

Ayesha Nawal

Ayesha Nawal publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Customer Service Quality and Loyalty and Technology Adoption and User Behaviour.

ORCID 0000-0002-3769-518X OpenAlex
World rank
#1,248,071
of 7,710,434 ranked researchers
Rank in Malaysia
#4,504
of 41,196
Works
29
Citations
242
Citations per work
8.3
h-index
7
i10-index 6Top 61% in Marketing
Ayesha Nawal

What does Ayesha Nawal research?

Ayesha Nawal's work is mostly in Business, Management and Accounting (33%), Social Sciences (14%), Economics, Econometrics and Finance (8%).

Social Sciences: 18 works · 63.0% of their workBusiness, Management and Accounting: 10 works · 33.3% of their workMarketing: 4 works · 14.3% of their workOrganizational Behavior and Human Resource Management: 3 works · 10.7% of their workStrategy and Management: 2 works · 8.3% of their workSocial Sciences: 4 works · 14.3% of their workSociology and Political Science: 4 works · 14.3% of their workEconomics, Econometrics and Finance: 2 works · 8.3% of their workEconomics and Econometrics: 2 works · 8.3% of their workPsychology: 2 works · 7.1% of their workClinical Psychology: 2 works · 7.1% of their workEverything else: 11 works · 37.0% of their workTHEIR WORKAyesha Nawal29works
Social Sciences63%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1033.3%
    2. Social Sciences414.3%
    3. Economics, Econometrics and Finance28.3%
    4. Psychology27.1%
  2. Everything else1137.0%
  1. 1Marketing14% of their works
  2. 2Sociology and Political Science14% of their works
  3. 3Organizational Behavior and Human Resource Management11% of their works
  4. 4Economics and Econometrics8% of their works
  5. 5Strategy and Management8% of their works
  6. 6Clinical Psychology7% of their works

Research topics

Which keywords describe Ayesha Nawal's research?

The keywords of their largest research topics: Consumer Behavior, Customer Satisfaction, Environmental Management, Digital Transformation, Electronic Word-of-Mouth, Social Media, Information Systems and Perceived Value.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. Consumer Behavior82 topics
  2. Customer Satisfaction82 topics
  3. Environmental Management82 topics
  4. Digital Transformation72 topics
  5. Electronic Word-of-Mouth61 topic
  6. Social Media61 topic
  7. Information Systems51 topic
  8. Perceived Value51 topic
  9. Service Quality51 topic
  10. Technology Acceptance Model51 topic
  11. COVID-1941 topic
  12. Circular Economy41 topic
  13. Environmental Innovation41 topic
  14. Green Consumption41 topic
  15. Organizational Behavior41 topic
  16. Pandemic41 topic
  17. Sustainable Supply Chain Management41 topic
  18. Work Engagement41 topic
  19. Machine Learning31 topic
  20. Smart Cities31 topic

Where does Ayesha Nawal work?

Ayesha Nawal's main affiliation in the publication record is Management and Science University, Malaysia.

How many publications and citations does Ayesha Nawal have?

OpenAlex counts 29 works and 242 citations for Ayesha Nawal, an h-index of 7, ranking #1,248,071 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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