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Researcher · Universität Trier · Germany

Bernhard Swoboda

Bernhard Swoboda publishes mostly in Strategy and Management, Marketing and Management of Technology and Innovation, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Consumer Behavior in Brand Consumption and Identification.

World rank
#152,262
of 1,633,909 ranked researchers
Rank in Germany
#9,416
of 86,443
Works
86
Citations
199
Citations per work
2.3

What does Bernhard Swoboda research?

Strategy and Management: 32.4%Marketing: 21.1%Management of Technology and Innovation: 15.5%Organizational Behavior and Human Resource Management: 7.0%other fields: 24.0%32%top field
Strategy and Management32.4%Marketing21.1%Management of Technology and Innovation15.5%Organizational Behavior and Human Resource Management7.0%other fields24.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Strategy and Management32% of their works
  2. 2Marketing21% of their works
  3. 3Management of Technology and Innovation16% of their works
  4. 4Organizational Behavior and Human Resource Management7% of their works
  5. 5Industrial and Manufacturing Engineering6% of their works
  6. 6Sociology and Political Science4% of their works

Research topics

Which keywords describe Bernhard Swoboda's research?

The keywords of their largest research topics: Information Technology, Value Chains, Customer Experience, Business Models, Digital Transformation, Brand Trust, Consumer Behavior and Emotional Responses.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Information Technology171 topic
  2. Value Chains171 topic
  3. Customer Experience142 topics
  4. Business Models101 topic
  5. Digital Transformation101 topic
  6. Brand Trust91 topic
  7. Consumer Behavior91 topic
  8. Emotional Responses42 topics
  9. Flexible Automation41 topic
  10. Impulse Buying41 topic
  11. Multichannel Retailing41 topic
  12. Reconfigurable Manufacturing Systems41 topic
  13. Customer Satisfaction31 topic
  14. Service Quality31 topic
  15. Foreign Direct Investment21 topic
  16. Institutional Environment21 topic
  17. Aesthetic Perception11 topic
  18. Neuroaesthetics11 topic

Where does Bernhard Swoboda work?

Bernhard Swoboda's main affiliation in the publication record is Universität Trier, Germany.

How many publications and citations does Bernhard Swoboda have?

Science Explorer counts 86 works and 199 citations for Bernhard Swoboda, ranking #152,262 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.