Bülent Özsaçmacı
Bülent Özsaçmacı publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Retail Behavior Studies.
- World rank
- #3,869,994 of 7,710,434 ranked researchers
- Rank in Türkiye
- #28,922 of 117,622
- Works
- 18
- Citations
- 82
- Citations per work
- 4.6
What does Bülent Özsaçmacı research?
Bülent Özsaçmacı's work is mostly in Business, Management and Accounting (57%), Social Sciences (14%), Decision Sciences (8%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1479.7%
- Business, Management and Accounting1057.2%
- Social Sciences314.3%
- Decision Sciences18.2%
- Everything else318.3%
- Life Sciences02.0%
- 1Marketing49% of their works
- 2Sociology and Political Science14% of their works
- 3Information Systems and Management8% of their works
- 4Strategy and Management4% of their works
- 5Organizational Behavior and Human Resource Management4% of their works
- 6Plant Science2% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Technology Adoption and User Behaviour
- Marketing and Advertising Strategies
- Consumer Packaging Perceptions and Trends
- Customer Service Quality and Loyalty
Which keywords describe Bülent Özsaçmacı's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, Electronic Word-of-Mouth, Social Media, Customer Experience and Multichannel Retailing.
- Service Quality
- Integrated Marketing Communication
- Customer Satisfaction
- Technology Acceptance Model
- Green Consumption
- Multichannel Retailing
- Social Media
- Brand Trust
- Brand Equity
- Consumer Behavior
- Brand Community
- Electronic Word-of-Mouth
- Customer Experience
- Environmental Innovation
- Information Systems
- Consumer Perception
- IMC
- Packaging Design
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior173 topics
- Brand Equity142 topics
- Brand Community121 topic
- Brand Trust121 topic
- Electronic Word-of-Mouth51 topic
- Social Media51 topic
- Customer Experience41 topic
- Multichannel Retailing41 topic
- Environmental Innovation31 topic
- Green Consumption31 topic
- Information Systems31 topic
- Technology Acceptance Model31 topic
- Consumer Perception21 topic
- Customer Satisfaction21 topic
- IMC21 topic
- Integrated Marketing Communication21 topic
- Packaging Design21 topic
- Service Quality21 topic
Where does Bülent Özsaçmacı work?
Bülent Özsaçmacı's main affiliation in the publication record is Çankaya University, Türkiye.
How many publications and citations does Bülent Özsaçmacı have?
OpenAlex counts 18 works and 82 citations for Bülent Özsaçmacı, an h-index of 6, ranking #3,869,994 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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