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Researcher · Universidad de Zaragoza · Spain

Carlos Orús

Carlos Orús publishes mostly in Communication, Marketing and Sociology and Political Science, on topics such as Digital Marketing and Social Media, Advertising and Communication Studies and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-8253-4713 OpenAlex
World rank
#152,609
of 1,633,909 ranked researchers
Rank in Spain
#2,588
of 45,870
Works
20
Citations
313
Citations per work
15.7

What does Carlos Orús research?

Communication: 21.4%Marketing: 17.9%Sociology and Political Science: 17.9%Information Systems and Management: 7.1%other fields: 35.7%21%top field
Communication21.4%Marketing17.9%Sociology and Political Science17.9%Information Systems and Management7.1%other fields35.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Communication21% of their works
  2. 2Marketing18% of their works
  3. 3Sociology and Political Science18% of their works
  4. 4Information Systems and Management7% of their works
  5. 5Demography7% of their works
  6. 6Organizational Behavior and Human Resource Management7% of their works

Research topics

Which keywords describe Carlos Orús's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Communication, Research, Brand Trust, Consumer Behavior and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Social Media62 topics
  2. Consumer Engagement51 topic
  3. Electronic Word-of-Mouth51 topic
  4. Communication41 topic
  5. Research41 topic
  6. Brand Trust21 topic
  7. Consumer Behavior21 topic
  8. Customer Experience21 topic
  9. Information Systems21 topic
  10. Multichannel Retailing21 topic
  11. Technology Acceptance Model21 topic
  12. Cinema11 topic
  13. Digital Communication11 topic
  14. Embodiment11 topic
  15. Media11 topic
  16. Media Studies11 topic
  17. Presence11 topic

Where does Carlos Orús work?

Carlos Orús's main affiliation in the publication record is Universidad de Zaragoza, Spain.

How many publications and citations does Carlos Orús have?

Science Explorer counts 20 works and 313 citations for Carlos Orús, ranking #152,609 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.