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Researcher · Universidad de Zaragoza · Spain

Carlos Orús

Carlos Orús publishes mostly in Marketing, Sociology and Political Science and Communication, on topics such as Digital Marketing and Social Media, Consumer Retail Behavior Studies and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-8253-4713 OpenAlex
World rank
#228,745
of 7,710,434 ranked researchers
Rank in Spain
#3,585
of 204,306
Works
86
Citations
5.4k
Citations per work
63.0
h-index
26
i10-index 33Top 6.9% in Marketing
Carlos Orús

What does Carlos Orús research?

Carlos Orús's work is mostly in Business, Management and Accounting (25%), Social Sciences (24%), Computer Science (6%).

Social Sciences: 47 works · 55.1% of their workBusiness, Management and Accounting: 22 works · 25.1% of their workMarketing: 16 works · 18.8% of their workOrganizational Behavior and Human Resource Management: 5 works · 6.3% of their workSocial Sciences: 21 works · 24.2% of their workSociology and Political Science: 14 works · 16.1% of their workCommunication: 7 works · 8.1% of their workArts and Humanities: 5 works · 5.8% of their workLiterature and Literary Theory: 5 works · 5.8% of their workEverything else: 34 works · 39.1% of their workPhysical Sciences: 5 works · 5.8% of their workComputer Science: 5 works · 5.8% of their workHuman-Computer Interaction: 5 works · 5.8% of their workTHEIR WORKCarlos Orús86works
Physical Sciences6%Social Sciences55%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2225.1%
    2. Social Sciences2124.2%
    3. Arts and Humanities55.8%
  2. Everything else3439.1%
    1. Computer Science55.8%
  1. 1Marketing19% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Communication8% of their works
  4. 4Organizational Behavior and Human Resource Management6% of their works
  5. 5Literature and Literary Theory6% of their works
  6. 6Human-Computer Interaction6% of their works

Research topics

Which keywords describe Carlos Orús's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Customer Experience, Multichannel Retailing, Brand Trust, Consumer Behavior, Communication and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Electronic Word-of-Mouth261 topic
  2. Social Media261 topic
  3. Customer Experience201 topic
  4. Multichannel Retailing201 topic
  5. Brand Trust191 topic
  6. Consumer Behavior191 topic
  7. Communication111 topic
  8. Customer Satisfaction111 topic
  9. Embodiment111 topic
  10. Information Systems111 topic
  11. Presence111 topic
  12. Research111 topic
  13. Service Quality111 topic
  14. Technology Acceptance Model111 topic
  15. Hispanic World51 topic
  16. Independence51 topic

Where does Carlos Orús work?

Carlos Orús's main affiliation in the publication record is Universidad de Zaragoza, Spain.

How many publications and citations does Carlos Orús have?

OpenAlex counts 86 works and 5,418 citations for Carlos Orús, an h-index of 26, ranking #228,745 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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