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Researcher · FernUniversität in Hagen · Germany

Carsten D. Schultz

Carsten D. Schultz publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Digital Marketing and Social Media, Consumer Market Behavior and Pricing and Technology Adoption and User Behaviour.

ORCID 0000-0002-3103-3177 OpenAlex
World rank
#186,355
of 7,710,434 ranked researchers
Rank in Germany
#9,499
of 364,343
Works
85
Citations
1.4k
Citations per work
16.0
h-index
19
i10-index 26Top 14% in Marketing
Carsten D. Schultz

What does Carsten D. Schultz research?

Carsten D. Schultz's work is mostly in Business, Management and Accounting (47%), Social Sciences (24%), Decision Sciences (9%).

Social Sciences: 68 works · 80.0% of their workBusiness, Management and Accounting: 40 works · 46.8% of their workMarketing: 21 works · 25.2% of their workStrategy and Management: 8 works · 9.7% of their workManagement of Technology and Innovation: 6 works · 7.5% of their workOrganizational Behavior and Human Resource Management: 4 works · 4.4% of their workSocial Sciences: 20 works · 23.9% of their workSociology and Political Science: 20 works · 23.9% of their workDecision Sciences: 8 works · 9.3% of their workInformation Systems and Management: 8 works · 9.3% of their workEverything else: 17 works · 20.0% of their workTHEIR WORKCarsten D.Schultz85works
Social Sciences80%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting4046.8%
    2. Social Sciences2023.9%
    3. Decision Sciences89.3%
  2. Everything else1720.0%
  1. 1Marketing25% of their works
  2. 2Sociology and Political Science24% of their works
  3. 3Strategy and Management10% of their works
  4. 4Information Systems and Management9% of their works
  5. 5Management of Technology and Innovation8% of their works
  6. 6Organizational Behavior and Human Resource Management4% of their works

Research topics

Which keywords describe Carsten D. Schultz's research?

The keywords of their largest research topics: Customer Relationship Management, E-commerce, Electronic Word-of-Mouth, Social Media, Customer Experience, Consumer Behavior, Information Systems and Marketing Strategies.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. Customer Relationship Management602 topics
  2. E-commerce593 topics
  3. Electronic Word-of-Mouth461 topic
  4. Social Media461 topic
  5. Customer Experience322 topics
  6. Consumer Behavior292 topics
  7. Information Systems211 topic
  8. Marketing Strategies211 topic
  9. Retail Economics211 topic
  10. Technology Acceptance Model211 topic
  11. Business Models171 topic
  12. Digital Transformation171 topic
  13. Impulse Buying151 topic
  14. Multichannel Retailing151 topic
  15. Information Technology141 topic
  16. Value Chains141 topic
  17. Customer Satisfaction101 topic
  18. Service Quality101 topic
  19. Brand Equity81 topic
  20. Brand Trust81 topic

Where does Carsten D. Schultz work?

Carsten D. Schultz's main affiliation in the publication record is FernUniversität in Hagen, Germany.

How many publications and citations does Carsten D. Schultz have?

OpenAlex counts 85 works and 1,360 citations for Carsten D. Schultz, an h-index of 19, ranking #186,355 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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