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Researcher · Özyeğin University · Türkiye

Ceren Hayran

Ceren Hayran publishes mostly in Sociology and Political Science, Marketing and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Media Influence and Health.

ORCID 0000-0002-9990-0839 OpenAlex
World rank
#1,166,477
of 7,710,434 ranked researchers
Rank in Türkiye
#4,312
of 117,622
Works
22
Citations
595
Citations per work
27.0
h-index
10
i10-index 10Top 23% in Sociology and Political Science
Ceren Hayran

What does Ceren Hayran research?

Ceren Hayran's work is mostly in Business, Management and Accounting (29%), Social Sciences (24%), Psychology (17%).

Social Sciences: 16 works · 74.6% of their workBusiness, Management and Accounting: 6 works · 28.8% of their workMarketing: 5 works · 23.7% of their workStrategy and Management: 1 works · 5.1% of their workSocial Sciences: 5 works · 23.7% of their workSociology and Political Science: 5 works · 23.7% of their workPsychology: 4 works · 17.0% of their workExperimental and Cognitive Psychology: 2 works · 8.5% of their workSocial Psychology: 2 works · 8.5% of their workArts and Humanities: 1 works · 5.1% of their workLiterature and Literary Theory: 1 works · 5.1% of their workEverything else: 6 works · 25.4% of their workTHEIR WORKCeren Hayran22works
Social Sciences75%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting628.8%
    2. Social Sciences523.7%
    3. Psychology417.0%
    4. Arts and Humanities15.1%
  2. Everything else625.4%
  1. 1Sociology and Political Science24% of their works
  2. 2Marketing24% of their works
  3. 3Social Psychology8% of their works
  4. 4Experimental and Cognitive Psychology8% of their works
  5. 5Literature and Literary Theory5% of their works
  6. 6Strategy and Management5% of their works

Research topics

Which keywords describe Ceren Hayran's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Emotion, Cultural Psychology, Narrative Persuasion and Transportation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Trust111 topic
  2. Consumer Behavior111 topic
  3. Electronic Word-of-Mouth111 topic
  4. Social Media111 topic
  5. Emotion62 topics
  6. Cultural Psychology31 topic
  7. Narrative Persuasion31 topic
  8. Transportation31 topic
  9. Values31 topic
  10. Business Networks21 topic
  11. Computer-Mediated Communication21 topic
  12. Coopetition21 topic
  13. Customer Satisfaction21 topic
  14. Emoticons21 topic
  15. Self-Regulation21 topic
  16. Service Quality21 topic
  17. Theory of Planned Behaviour21 topic

Where does Ceren Hayran work?

Ceren Hayran's main affiliation in the publication record is Özyeğin University, Türkiye.

How many publications and citations does Ceren Hayran have?

OpenAlex counts 22 works and 595 citations for Ceren Hayran, an h-index of 10, ranking #1,166,477 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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