Science Explorer Back to mapMap
Discussion
Researcher · Chinhoyi University of Technology · Zimbabwe

Charles Makanyeza

Charles Makanyeza publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Consumer Retail Behavior Studies.

ORCID 0000-0003-1020-7665 OpenAlex
World rank
#469,613
of 7,710,434 ranked researchers
Rank in Zimbabwe
#47
of 1,509
Works
51
Citations
1.3k
Citations per work
26.4
h-index
19
i10-index 23Top 14% in Marketing
Charles Makanyeza

What does Charles Makanyeza research?

Charles Makanyeza's work is mostly in Business, Management and Accounting (50%), Social Sciences (11%), Decision Sciences (7%).

Social Sciences: 37 works · 73.5% of their workBusiness, Management and Accounting: 26 works · 50.0% of their workMarketing: 14 works · 26.5% of their workOrganizational Behavior and Human Resource Management: 9 works · 18.2% of their workBusiness and International Management: 3 works · 5.3% of their workSocial Sciences: 6 works · 11.4% of their workSociology and Political Science: 6 works · 11.4% of their workDecision Sciences: 3 works · 6.8% of their workInformation Systems and Management: 3 works · 6.8% of their workEconomics, Econometrics and Finance: 3 works · 5.3% of their workEconomics and Econometrics: 3 works · 5.3% of their workEverything else: 14 works · 26.5% of their workTHEIR WORKCharles Makanyeza51works
Social Sciences74%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2650.0%
    2. Social Sciences611.4%
    3. Decision Sciences36.8%
    4. Economics, Econometrics and Finance35.3%
  2. Everything else1426.5%
  1. 1Marketing26% of their works
  2. 2Organizational Behavior and Human Resource Management18% of their works
  3. 3Sociology and Political Science11% of their works
  4. 4Information Systems and Management7% of their works
  5. 5Economics and Econometrics5% of their works
  6. 6Business and International Management5% of their works

Research topics

Which keywords describe Charles Makanyeza's research?

The keywords of their largest research topics: Customer Satisfaction, Service Quality, Brand Trust, Consumer Behavior, Customer Experience, Multichannel Retailing, Electronic Word-of-Mouth and Social Capital.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Customer Satisfaction171 topic
  2. Service Quality171 topic
  3. Brand Trust151 topic
  4. Consumer Behavior151 topic
  5. Customer Experience131 topic
  6. Multichannel Retailing131 topic
  7. Electronic Word-of-Mouth111 topic
  8. Social Capital112 topics
  9. Social Media111 topic
  10. Information Systems91 topic
  11. Technology Acceptance Model91 topic
  12. Emerging Markets71 topic
  13. Frugal Innovation71 topic
  14. Empowerment61 topic
  15. Microfinance61 topic
  16. Entrepreneurial Orientation51 topic
  17. Opportunity Recognition51 topic

Where does Charles Makanyeza work?

Charles Makanyeza's main affiliation in the publication record is Chinhoyi University of Technology, Zimbabwe.

How many publications and citations does Charles Makanyeza have?

OpenAlex counts 51 works and 1,345 citations for Charles Makanyeza, an h-index of 19, ranking #469,613 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Charles Makanyeza. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.