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Researcher · National Chengchi University · Taiwan

Chingching Chang

Chingching Chang publishes mostly in Marketing, Sociology and Political Science and Literature and Literary Theory, on topics such as Consumer Behavior in Brand Consumption and Identification, Media Influence and Health and Behavioral Health and Interventions.

ORCID 0000-0003-0551-3190 OpenAlex
World rank
#119,912
of 7,710,434 ranked researchers
Rank in Taiwan
#320
of 57,035
Works
147
Citations
3.9k
Citations per work
26.4
h-index
35
i10-index 80Top 3% in Marketing
Chingching Chang

What does Chingching Chang research?

Chingching Chang's work is mostly in Social Sciences (29%), Business, Management and Accounting (17%), Arts and Humanities (14%).

Social Sciences: 99 works · 67.1% of their workSocial Sciences: 43 works · 29.3% of their workSociology and Political Science: 23 works · 15.4% of their workGender Studies: 10 works · 7.1% of their workCommunication: 10 works · 6.8% of their workBusiness, Management and Accounting: 24 works · 16.5% of their workMarketing: 24 works · 16.5% of their workArts and Humanities: 20 works · 13.7% of their workLiterature and Literary Theory: 20 works · 13.7% of their workPsychology: 11 works · 7.6% of their workApplied Psychology: 11 works · 7.6% of their workEverything else: 48 works · 32.9% of their workTHEIR WORKChingching Chang147works
Social Sciences67%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences4329.3%
    2. Business, Management and Accounting2416.5%
    3. Arts and Humanities2013.7%
    4. Psychology117.6%
  2. Everything else4832.9%
  1. 1Marketing16% of their works
  2. 2Sociology and Political Science15% of their works
  3. 3Literature and Literary Theory14% of their works
  4. 4Applied Psychology8% of their works
  5. 5Gender Studies7% of their works
  6. 6Communication7% of their works

Research topics

Which keywords describe Chingching Chang's research?

The keywords of their largest research topics: Emotion, Brand Trust, Consumer Behavior, Narrative Persuasion, Transportation, Social Media, Content Analysis and Self-Regulation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Emotion622 topics
  2. Brand Trust581 topic
  3. Consumer Behavior581 topic
  4. Narrative Persuasion491 topic
  5. Transportation491 topic
  6. Social Media352 topics
  7. Content Analysis322 topics
  8. Self-Regulation291 topic
  9. Theory of Planned Behaviour291 topic
  10. Advertising211 topic
  11. Consumer Engagement211 topic
  12. Electronic Word-of-Mouth211 topic
  13. Gender Roles211 topic
  14. Digital Divide141 topic
  15. Political Participation141 topic
  16. Cultural Psychology131 topic
  17. Values131 topic
  18. Agenda Setting111 topic
  19. Media Framing111 topic

Where does Chingching Chang work?

Chingching Chang's main affiliation in the publication record is National Chengchi University, Taiwan.

How many publications and citations does Chingching Chang have?

OpenAlex counts 147 works and 3,881 citations for Chingching Chang, an h-index of 35, ranking #119,912 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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