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Researcher · National Chengchi University · Taiwan

Chingching Chang

Chingching Chang publishes mostly in Social Psychology, Marketing and Applied Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Media Influence and Health and Behavioral Health and Interventions.

ORCID 0000-0003-0551-3190 OpenAlex
World rank
#1,403,125
of 1,633,909 ranked researchers
Rank in Taiwan
#8,148
of 9,848
Works
19
Citations
68
Citations per work
3.6

What does Chingching Chang research?

Social Psychology: 16.7%Marketing: 16.7%Applied Psychology: 13.3%Literature and Literary Theory: 13.3%other fields: 40.0%17%top field
Social Psychology16.7%Marketing16.7%Applied Psychology13.3%Literature and Literary Theory13.3%other fields40.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Social Psychology17% of their works
  2. 2Marketing17% of their works
  3. 3Applied Psychology13% of their works
  4. 4Literature and Literary Theory13% of their works
  5. 5Experimental and Cognitive Psychology10% of their works
  6. 6Sociology and Political Science10% of their works

Research topics

Which keywords describe Chingching Chang's research?

The keywords of their largest research topics: Emotion, Brand Trust, Consumer Behavior, Narrative Persuasion, Transportation, Self-Regulation, Theory of Planned Behaviour and Advertising.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Emotion73 topics
  2. Brand Trust51 topic
  3. Consumer Behavior51 topic
  4. Narrative Persuasion41 topic
  5. Transportation41 topic
  6. Self-Regulation31 topic
  7. Theory of Planned Behaviour31 topic
  8. Advertising21 topic
  9. Cultural Psychology21 topic
  10. Electronic Word-of-Mouth21 topic
  11. Gender Roles21 topic
  12. Social Media21 topic
  13. Values21 topic
  14. Disgust11 topic
  15. Moral Judgment11 topic
  16. RFID11 topic
  17. Security11 topic

Where does Chingching Chang work?

Chingching Chang's main affiliation in the publication record is National Chengchi University, Taiwan.

How many publications and citations does Chingching Chang have?

Science Explorer counts 19 works and 68 citations for Chingching Chang, ranking #1,403,125 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.