Question 1

What does Chingching Chang research?

Accepted Answer

Chingching Chang publishes mostly in Marketing, Sociology and Political Science and Literature and Literary Theory, on topics such as Consumer Behavior in Brand Consumption and Identification, Media Influence and Health and Behavioral Health and Interventions.

Question 2

Which keywords describe Chingching Chang's research?

Accepted Answer

The keywords of their largest research topics: Emotion, Brand Trust, Consumer Behavior, Narrative Persuasion, Transportation, Social Media, Content Analysis and Self-Regulation.

Question 3

Where does Chingching Chang work?

Accepted Answer

Chingching Chang's main affiliation in the publication record is National Chengchi University, Taiwan.

Question 4

How many publications and citations does Chingching Chang have?

Accepted Answer

OpenAlex counts 147 works and 3,881 citations for Chingching Chang, an h-index of 35, ranking #119,912 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Chingching Chang's h-index high?

Accepted Answer

An h-index of 35 is at or above that of 97% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 3%.

Discussion