Science Explorer Back to mapMap
Discussion
Researcher · Management Development Institute · India

Chinmaya Kulshrestha

Chinmaya Kulshrestha publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Packaging Perceptions and Trends and Digital Marketing and Social Media.

OpenAlex
World rank
#4,059,102
of 7,710,434 ranked researchers
Rank in India
#97,816
of 280,097
Works
18
Citations
28
Citations per work
1.6
h-index
3
i10-index 1Top 93% in Marketing
Chinmaya Kulshrestha

What does Chinmaya Kulshrestha research?

Chinmaya Kulshrestha's work is mostly in Business, Management and Accounting (68%), Social Sciences (16%), Arts and Humanities (4%).

Social Sciences: 16 works · 88.0% of their workBusiness, Management and Accounting: 12 works · 68.0% of their workMarketing: 10 works · 54.0% of their workOrganizational Behavior and Human Resource Management: 1 works · 6.0% of their workAccounting: 1 works · 4.0% of their workBusiness and International Management: 1 works · 4.0% of their workSocial Sciences: 3 works · 16.0% of their workSociology and Political Science: 3 works · 16.0% of their workArts and Humanities: 1 works · 4.0% of their workMuseology: 1 works · 4.0% of their workEverything else: 2 works · 12.0% of their workTHEIR WORKChinmayaKulshrestha18works
Social Sciences88%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1268.0%
    2. Social Sciences316.0%
    3. Arts and Humanities14.0%
  2. Everything else212.0%
  1. 1Marketing54% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Organizational Behavior and Human Resource Management6% of their works
  4. 4Museology4% of their works
  5. 5Accounting4% of their works
  6. 6Business and International Management4% of their works

Research topics

Which keywords describe Chinmaya Kulshrestha's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Marketing Strategy, Customer Experience, Consumer Perception, Electronic Word-of-Mouth and Packaging Design.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. Consumer Behavior203 topics
  2. Brand Equity111 topic
  3. Brand Trust111 topic
  4. Marketing Strategy72 topics
  5. Customer Experience62 topics
  6. Consumer Perception51 topic
  7. Electronic Word-of-Mouth51 topic
  8. Packaging Design51 topic
  9. Social Media51 topic
  10. Environmental Innovation41 topic
  11. Green Consumption41 topic
  12. Impulse Buying41 topic
  13. Multichannel Retailing41 topic
  14. Sustainability42 topics
  15. Clothing21 topic
  16. Co-Creation21 topic
  17. Emerging Markets21 topic
  18. Fashion21 topic
  19. Frugal Innovation21 topic
  20. Value Creation21 topic

Where does Chinmaya Kulshrestha work?

Chinmaya Kulshrestha's main affiliation in the publication record is Management Development Institute, India.

How many publications and citations does Chinmaya Kulshrestha have?

OpenAlex counts 18 works and 28 citations for Chinmaya Kulshrestha, an h-index of 3, ranking #4,059,102 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Chinmaya Kulshrestha. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.