Chris Pullig
Chris Pullig publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Cultural Differences and Values.
- World rank
- #159,913 of 7,710,434 ranked researchers
- Rank in United States
- #60,121 of 1,627,098
- Works
- 69
- Citations
- 4.6k
- Citations per work
- 66.6
What does Chris Pullig research?
Chris Pullig's work is mostly in Business, Management and Accounting (30%), Social Sciences (14%), Psychology (7%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences3854.9%
- Business, Management and Accounting2130.2%
- Social Sciences1014.3%
- Psychology56.6%
- Economics, Econometrics and Finance33.8%
- Everything else3145.1%
- 1Marketing21% of their works
- 2Sociology and Political Science14% of their works
- 3Social Psychology7% of their works
- 4Organizational Behavior and Human Resource Management6% of their works
- 5Economics and Econometrics4% of their works
- 6Strategy and Management3% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Cultural Differences and Values
- Migration, Ethnicity, and Economy
- Innovation and Socioeconomic Development
- Consumer Market Behavior and Pricing
- Decision-Making and Behavioral Economics
- Digital Marketing and Social Media
Which keywords describe Chris Pullig's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Emotion, Customer Satisfaction, Service Quality, Cultural Psychology and Values.
- Social Media
- Retail Economics
- Electronic Word-of-Mouth
- Frugal Innovation
- Immigrant Entrepreneurship
- Values
- Service Quality
- Emotion
- Brand Equity
- Consumer Behavior
- Brand Trust
- Customer Satisfaction
- Cultural Psychology
- Ethnic Minority Business
- Emerging Markets
- Decision Making
- Marketing Strategies
- Risk Aversion
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Consumer Behavior332 topics
- Brand Equity281 topic
- Brand Trust281 topic
- Emotion132 topics
- Customer Satisfaction91 topic
- Service Quality91 topic
- Cultural Psychology81 topic
- Values81 topic
- Ethnic Minority Business71 topic
- Immigrant Entrepreneurship71 topic
- Emerging Markets61 topic
- Frugal Innovation61 topic
- Decision Making51 topic
- Electronic Word-of-Mouth51 topic
- Marketing Strategies51 topic
- Retail Economics51 topic
- Risk Aversion51 topic
- Social Media51 topic
Where does Chris Pullig work?
Chris Pullig's main affiliation in the publication record is Baylor University, United States.
How many publications and citations does Chris Pullig have?
OpenAlex counts 69 works and 4,597 citations for Chris Pullig, an h-index of 28, ranking #159,913 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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