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Researcher · Ramapo College · United States

Christina Chung

Christina Chung publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Technology Adoption and User Behaviour.

ORCID 0000-0001-9648-0683 OpenAlex
World rank
#689,390
of 7,710,434 ranked researchers
Rank in United States
#233,381
of 1,627,098
Works
88
Citations
982
Citations per work
11.2
h-index
15
i10-index 22Top 23% in Marketing
Christina Chung

What does Christina Chung research?

Christina Chung's work is mostly in Business, Management and Accounting (21%), Social Sciences (21%), Decision Sciences (9%).

Social Sciences: 48 works · 54.7% of their workBusiness, Management and Accounting: 19 works · 21.1% of their workMarketing: 14 works · 15.7% of their workOrganizational Behavior and Human Resource Management: 5 works · 5.4% of their workSocial Sciences: 18 works · 20.6% of their workSociology and Political Science: 14 works · 15.7% of their workEducation: 4 works · 4.9% of their workDecision Sciences: 8 works · 9.2% of their workInformation Systems and Management: 8 works · 9.2% of their workPsychology: 3 works · 3.8% of their workSocial Psychology: 3 works · 3.8% of their workEverything else: 40 works · 45.3% of their workTHEIR WORKChristina Chung88works
Social Sciences55%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1921.1%
    2. Social Sciences1820.6%
    3. Decision Sciences89.2%
    4. Psychology33.8%
  2. Everything else4045.3%
  1. 1Marketing16% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Information Systems and Management9% of their works
  4. 4Organizational Behavior and Human Resource Management5% of their works
  5. 5Education5% of their works
  6. 6Social Psychology4% of their works

Research topics

Which keywords describe Christina Chung's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Information Systems, Technology Acceptance Model, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 16 words, with their numbers
  1. Brand Trust171 topic
  2. Consumer Behavior171 topic
  3. Electronic Word-of-Mouth171 topic
  4. Social Media171 topic
  5. Information Systems151 topic
  6. Technology Acceptance Model151 topic
  7. Customer Satisfaction81 topic
  8. Service Quality81 topic
  9. Cultural Psychology61 topic
  10. Customer Experience61 topic
  11. Multichannel Retailing61 topic
  12. Values61 topic
  13. Blended Learning41 topic
  14. Online Learning41 topic
  15. Experiential Learning31 topic
  16. Marketing Education31 topic

Where does Christina Chung work?

Christina Chung's main affiliation in the publication record is Ramapo College, United States.

How many publications and citations does Christina Chung have?

OpenAlex counts 88 works and 982 citations for Christina Chung, an h-index of 15, ranking #689,390 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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