Chun‐Hua Hsiao
Chun‐Hua Hsiao publishes mostly in Sociology and Political Science, Information Systems and Management and Marketing, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Customer Service Quality and Loyalty.
- World rank
- #437,740 of 7,710,434 ranked researchers
- Rank in Taiwan
- #1,562 of 57,035
- Works
- 38
- Citations
- 1.7k
- Citations per work
- 44.5
What does Chun‐Hua Hsiao research?
Chun‐Hua Hsiao's work is mostly in Social Sciences (28%), Decision Sciences (22%), Business, Management and Accounting (20%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences2770.0%
- Social Sciences1128.0%
- Decision Sciences822.0%
- Business, Management and Accounting820.0%
- Everything else1025.0%
- Physical Sciences25.0%
- Computer Science25.0%
- 1Sociology and Political Science23% of their works
- 2Information Systems and Management22% of their works
- 3Marketing11% of their works
- 4Organizational Behavior and Human Resource Management9% of their works
- 5Communication5% of their works
- 6Information Systems5% of their works
Research topics
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Knowledge Management and Sharing
- Psychology of Moral and Emotional Judgment
- Ethics in Business and Education
Which keywords describe Chun‐Hua Hsiao's research?
The keywords of their largest research topics: Social Media, Information Systems, Technology Acceptance Model, Consumer Engagement, Electronic Word-of-Mouth, Customer Satisfaction, Service Quality and Brand Trust.
- Moral Identity
- Disgust
- Knowledge Sharing
- Customer Experience
- Brand Trust
- Customer Satisfaction
- Consumer Engagement
- Information Systems
- Social Media
- Technology Acceptance Model
- Electronic Word-of-Mouth
- Service Quality
- Consumer Behavior
- Multichannel Retailing
- Virtual Communities
- Ethical Decision Making
- Moral Judgment
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 17 words, with their numbers
- Social Media222 topics
- Information Systems191 topic
- Technology Acceptance Model191 topic
- Consumer Engagement181 topic
- Electronic Word-of-Mouth181 topic
- Customer Satisfaction91 topic
- Service Quality91 topic
- Brand Trust51 topic
- Consumer Behavior51 topic
- Customer Experience51 topic
- Multichannel Retailing51 topic
- Knowledge Sharing41 topic
- Virtual Communities41 topic
- Disgust31 topic
- Ethical Decision Making31 topic
- Moral Identity31 topic
- Moral Judgment31 topic
Where does Chun‐Hua Hsiao work?
Chun‐Hua Hsiao's main affiliation in the publication record is Kainan University, Taiwan.
How many publications and citations does Chun‐Hua Hsiao have?
OpenAlex counts 38 works and 1,692 citations for Chun‐Hua Hsiao, an h-index of 16, ranking #437,740 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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