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Colin Campbell

Colin Campbell publishes mostly in Marketing, Sociology and Political Science and Artificial Intelligence, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Consumer Market Behavior and Pricing.

World rank
#588,089
of 1,633,909 ranked researchers
Rank in Australia
#16,228
of 35,497
Works
31
Citations
119
Citations per work
3.8

What does Colin Campbell research?

Marketing: 37.2%Sociology and Political Science: 11.6%Artificial Intelligence: 7.0%Plant Science: 7.0%other fields: 37.2%37%top field
Marketing37.2%Sociology and Political Science11.6%Artificial Intelligence7.0%Plant Science7.0%other fields37.2%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing37% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Artificial Intelligence7% of their works
  4. 4Plant Science7% of their works
  5. 5Organizational Behavior and Human Resource Management5% of their works
  6. 6Clinical Psychology5% of their works

Research topics

Which keywords describe Colin Campbell's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Social Media, Customer Experience, Marketing Strategies, Multichannel Retailing and Retail Economics.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior92 topics
  2. Brand Equity61 topic
  3. Brand Trust61 topic
  4. Social Media42 topics
  5. Customer Experience31 topic
  6. Marketing Strategies31 topic
  7. Multichannel Retailing31 topic
  8. Retail Economics31 topic
  9. Consumer Engagement21 topic
  10. Detection21 topic
  11. Electronic Word-of-Mouth21 topic
  12. Hate Speech21 topic
  13. Banana11 topic
  14. Estimation11 topic
  15. Genetics11 topic
  16. Leaf Area11 topic
  17. Oxalic Acid11 topic
  18. Sclerotinia Sclerotiorum11 topic

Where does Colin Campbell work?

Colin Campbell's main affiliation in the publication record is Swinburne University of Technology, Australia.

How many publications and citations does Colin Campbell have?

Science Explorer counts 31 works and 119 citations for Colin Campbell, ranking #588,089 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Colin Campbell

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