Question 1

What does Dae Ryun Chang research?

Accepted Answer

Dae Ryun Chang publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Market Behavior and Pricing.

Question 2

Which keywords describe Dae Ryun Chang's research?

Accepted Answer

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, E-commerce, Electronic Word-of-Mouth, Social Media, Financial Performance and Marketing Strategies.

Question 3

Where does Dae Ryun Chang work?

Accepted Answer

Dae Ryun Chang's main affiliation in the publication record is Yonsei University, South Korea.

Question 4

How many publications and citations does Dae Ryun Chang have?

Accepted Answer

OpenAlex counts 53 works and 2,007 citations for Dae Ryun Chang, an h-index of 14, ranking #1,106,220 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Dae Ryun Chang's h-index high?

Accepted Answer

An h-index of 14 is at or above that of 77% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 25%.