Science Explorer Back to mapMap
Discussion
Researcher · Yonsei University · South Korea

Dae Ryun Chang

Dae Ryun Chang publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Market Behavior and Pricing.

ORCID 0000-0002-2224-7421 OpenAlex
World rank
#1,106,220
of 7,710,434 ranked researchers
Rank in South Korea
#11,126
of 162,609
Works
53
Citations
2k
Citations per work
37.9
h-index
14
i10-index 16Top 25% in Marketing
Dae Ryun Chang

What does Dae Ryun Chang research?

Dae Ryun Chang's work is mostly in Business, Management and Accounting (40%), Social Sciences (19%), Decision Sciences (11%).

Social Sciences: 37 works · 69.8% of their workBusiness, Management and Accounting: 21 works · 40.2% of their workMarketing: 13 works · 23.8% of their workStrategy and Management: 9 works · 16.4% of their workSocial Sciences: 10 works · 18.9% of their workSociology and Political Science: 8 works · 14.8% of their workCultural Studies: 2 works · 4.1% of their workDecision Sciences: 6 works · 10.7% of their workManagement Science and Operations Research: 3 works · 6.6% of their workInformation Systems and Management: 2 works · 4.1% of their workEverything else: 16 works · 30.2% of their workTHEIR WORKDae Ryun Chang53works
Social Sciences70%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2140.2%
    2. Social Sciences1018.9%
    3. Decision Sciences610.7%
  2. Everything else1630.2%
  1. 1Marketing24% of their works
  2. 2Strategy and Management16% of their works
  3. 3Sociology and Political Science15% of their works
  4. 4Management Science and Operations Research7% of their works
  5. 5Information Systems and Management4% of their works
  6. 6Cultural Studies4% of their works

Research topics

Which keywords describe Dae Ryun Chang's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, E-commerce, Electronic Word-of-Mouth, Social Media, Financial Performance and Marketing Strategies.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior212 topics
  2. Brand Equity151 topic
  3. Brand Trust151 topic
  4. E-commerce102 topics
  5. Electronic Word-of-Mouth101 topic
  6. Social Media101 topic
  7. Financial Performance72 topics
  8. Marketing Strategies61 topic
  9. Retail Economics61 topic
  10. Agent-Based Modeling51 topic
  11. Innovation Diffusion51 topic
  12. Corporate Social Responsibility41 topic
  13. Information Systems41 topic
  14. Stakeholder Theory41 topic
  15. Technology Acceptance Model41 topic
  16. Corporate Reputation31 topic
  17. Organizational Identity31 topic
  18. Platform Competition31 topic
  19. Two-Sided Markets31 topic

Where does Dae Ryun Chang work?

Dae Ryun Chang's main affiliation in the publication record is Yonsei University, South Korea.

How many publications and citations does Dae Ryun Chang have?

OpenAlex counts 53 works and 2,007 citations for Dae Ryun Chang, an h-index of 14, ranking #1,106,220 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Dae Ryun Chang. Posts are plain text and can be reported.