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Researcher · Cukurova University · Türkiye

Deniz Zeren

Deniz Zeren publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.

ORCID 0000-0003-1197-5375 OpenAlex
World rank
#2,475,397
of 7,710,434 ranked researchers
Rank in Türkiye
#13,355
of 117,622
Works
59
Citations
426
Citations per work
7.2
h-index
8
i10-index 8Top 53% in Marketing
Deniz Zeren

What does Deniz Zeren research?

Deniz Zeren's work is mostly in Business, Management and Accounting (30%), Social Sciences (17%), Economics, Econometrics and Finance (6%).

Social Sciences: 34 works · 58.0% of their workBusiness, Management and Accounting: 18 works · 30.3% of their workMarketing: 11 works · 18.7% of their workStrategy and Management: 4 works · 7.1% of their workOrganizational Behavior and Human Resource Management: 3 works · 4.5% of their workSocial Sciences: 10 works · 17.4% of their workSociology and Political Science: 10 works · 17.4% of their workEconomics, Econometrics and Finance: 3 works · 5.8% of their workEconomics and Econometrics: 3 works · 5.8% of their workArts and Humanities: 3 works · 4.5% of their workLiterature and Literary Theory: 3 works · 4.5% of their workEverything else: 25 works · 42.0% of their workTHEIR WORKDeniz Zeren59works
Social Sciences58%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1830.3%
    2. Social Sciences1017.4%
    3. Economics, Econometrics and Finance35.8%
    4. Arts and Humanities34.5%
  2. Everything else2542.0%
  1. 1Marketing19% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Strategy and Management7% of their works
  4. 4Economics and Econometrics6% of their works
  5. 5Organizational Behavior and Human Resource Management4% of their works
  6. 6Literature and Literary Theory4% of their works

Research topics

Which keywords describe Deniz Zeren's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Customer Satisfaction, Service Quality and COVID-19.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior202 topics
  2. Electronic Word-of-Mouth171 topic
  3. Social Media171 topic
  4. Brand Equity151 topic
  5. Brand Trust151 topic
  6. Customer Satisfaction61 topic
  7. Service Quality61 topic
  8. COVID-1951 topic
  9. Pandemic51 topic
  10. Corporate Reputation41 topic
  11. Cultural Studies41 topic
  12. Financial Performance41 topic
  13. Information Systems41 topic
  14. Semiotics41 topic
  15. Technology Acceptance Model41 topic
  16. Customer Experience31 topic
  17. Multichannel Retailing31 topic

Where does Deniz Zeren work?

Deniz Zeren's main affiliation in the publication record is Cukurova University, Türkiye.

How many publications and citations does Deniz Zeren have?

OpenAlex counts 59 works and 426 citations for Deniz Zeren, an h-index of 8, ranking #2,475,397 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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