Edward C. Malthouse
Edward C. Malthouse publishes mostly in Sociology and Political Science, Marketing and Artificial Intelligence, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Consumer Market Behavior and Pricing.
- World rank
- #21,208 of 1,633,909 ranked researchers
- Rank in United States
- #10,029 of 358,040
- Works
- 59
- Citations
- 777
- Citations per work
- 13.2
What does Edward C. Malthouse research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science22% of their works
- 2Marketing21% of their works
- 3Artificial Intelligence8% of their works
- 4Information Systems8% of their works
- 5Management Science and Operations Research6% of their works
- 6Information Systems and Management6% of their works
Research topics
Which keywords describe Edward C. Malthouse's research?
The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Consumer Behavior, E-commerce, Brand Equity, Brand Trust, Information Systems and Marketing Strategies.
- Transportation
- Matrix Factorization
- Collaborative Filtering
- Customer Satisfaction
- Retail Economics
- Marketing Strategies
- Brand Trust
- E-commerce
- Social Media
- Electronic Word-of-Mouth
- Consumer Behavior
- Brand Equity
- Information Systems
- Neural Networks
- Technology Acceptance Model
- Service Quality
- Machine Translation
- Narrative Persuasion
- Word Representation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Electronic Word-of-Mouth111 topic
- Social Media111 topic
- Consumer Behavior102 topics
- E-commerce82 topics
- Brand Equity61 topic
- Brand Trust61 topic
- Information Systems41 topic
- Marketing Strategies41 topic
- Neural Networks42 topics
- Retail Economics41 topic
- Technology Acceptance Model41 topic
- Customer Satisfaction31 topic
- Service Quality31 topic
- Collaborative Filtering21 topic
- Machine Translation21 topic
- Matrix Factorization21 topic
- Narrative Persuasion21 topic
- Transportation21 topic
- Word Representation21 topic
Where does Edward C. Malthouse work?
Edward C. Malthouse's main affiliation in the publication record is Northwestern University, United States.
How many publications and citations does Edward C. Malthouse have?
Science Explorer counts 59 works and 777 citations for Edward C. Malthouse, ranking #21,208 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.