Question 1

What does Elsamari Botha research?

Accepted Answer

Elsamari Botha publishes mostly in Marketing, Sociology and Political Science and Artificial Intelligence, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Wine Industry and Tourism.

Question 2

Which keywords describe Elsamari Botha's research?

Accepted Answer

The keywords of their largest research topics: Social Media, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Brand Equity, Brand Trust, Customer Experience and Wine Choice.

Question 3

Where does Elsamari Botha work?

Accepted Answer

Elsamari Botha's main affiliation in the publication record is University of Cape Town, South Africa.

Question 4

How many publications and citations does Elsamari Botha have?

Accepted Answer

OpenAlex counts 61 works and 1,731 citations for Elsamari Botha, an h-index of 21, ranking #406,065 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Elsamari Botha's h-index high?

Accepted Answer

An h-index of 21 is at or above that of 90% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 11%.