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Researcher · University of Cape Town · South Africa

Elsamari Botha

Elsamari Botha publishes mostly in Marketing, Sociology and Political Science and Artificial Intelligence, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Wine Industry and Tourism.

ORCID 0000-0002-9546-1285 OpenAlex
World rank
#406,065
of 7,710,434 ranked researchers
Rank in South Africa
#1,538
of 29,826
Works
61
Citations
1.7k
Citations per work
28.4
h-index
21
i10-index 28Top 11% in Marketing
Elsamari Botha

What does Elsamari Botha research?

Elsamari Botha's work is mostly in Business, Management and Accounting (27%), Social Sciences (13%), Computer Science (7%).

Everything else: 29 works · 48.0% of their workSocial Sciences: 27 works · 45.0% of their workBusiness, Management and Accounting: 17 works · 27.3% of their workMarketing: 9 works · 15.2% of their workOrganizational Behavior and Human Resource Management: 4 works · 7.0% of their workStrategy and Management: 3 works · 5.1% of their workSocial Sciences: 8 works · 13.3% of their workSociology and Political Science: 8 works · 13.3% of their workPsychology: 3 works · 4.4% of their workSocial Psychology: 3 works · 4.4% of their workPhysical Sciences: 4 works · 7.0% of their workComputer Science: 4 works · 7.0% of their workArtificial Intelligence: 4 works · 7.0% of their workTHEIR WORKElsamari Botha61works
Physical Sciences7%Social Sciences45%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else2948.0%
    1. Business, Management and Accounting1727.3%
    2. Social Sciences813.3%
    3. Psychology34.4%
    1. Computer Science47.0%
  1. 1Marketing15% of their works
  2. 2Sociology and Political Science13% of their works
  3. 3Artificial Intelligence7% of their works
  4. 4Organizational Behavior and Human Resource Management7% of their works
  5. 5Strategy and Management5% of their works
  6. 6Social Psychology4% of their works

Research topics

Which keywords describe Elsamari Botha's research?

The keywords of their largest research topics: Social Media, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Brand Equity, Brand Trust, Customer Experience and Wine Choice.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Social Media192 topics
  2. Consumer Behavior182 topics
  3. Consumer Engagement151 topic
  4. Electronic Word-of-Mouth151 topic
  5. Brand Equity121 topic
  6. Brand Trust121 topic
  7. Customer Experience82 topics
  8. Wine Choice61 topic
  9. Wine Tourism61 topic
  10. Customer Satisfaction51 topic
  11. Information Systems51 topic
  12. Service Quality51 topic
  13. Technology Acceptance Model51 topic
  14. Artificial Intelligence41 topic
  15. Impulse Buying41 topic
  16. Multichannel Retailing41 topic
  17. Opinion Mining41 topic
  18. Sentiment Analysis41 topic
  19. Service Robots41 topic

Where does Elsamari Botha work?

Elsamari Botha's main affiliation in the publication record is University of Cape Town, South Africa.

How many publications and citations does Elsamari Botha have?

OpenAlex counts 61 works and 1,731 citations for Elsamari Botha, an h-index of 21, ranking #406,065 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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