Emmanuel Mogaji
Emmanuel Mogaji publishes mostly in Marketing, Sociology and Political Science and Management Information Systems, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Marketing and Advertising Strategies.
- World rank
- #219,244 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #20,174 of 90,785
- Works
- 74
- Citations
- 345
- Citations per work
- 4.7
What does Emmanuel Mogaji research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing24% of their works
- 2Sociology and Political Science9% of their works
- 3Management Information Systems6% of their works
- 4Management of Technology and Innovation6% of their works
- 5Strategy and Management6% of their works
- 6Information Systems5% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Marketing and Advertising Strategies
- FinTech, Crowdfunding, Digital Finance
- Management and Marketing Education
- Environmental Sustainability in Business
- AI in Service Interactions
- Innovation and Socioeconomic Development
Which keywords describe Emmanuel Mogaji's research?
The keywords of their largest research topics: Brand Equity, Consumer Behavior, Entrepreneurship, Brand Community, Brand Trust, Electronic Word-of-Mouth, Social Media and IMC.
- Frugal Innovation
- Artificial Intelligence
- Green Consumption
- Environmental Innovation
- Crowdfunding
- IMC
- Electronic Word-of-Mouth
- Brand Community
- Consumer Behavior
- Brand Equity
- Entrepreneurship
- Brand Trust
- Social Media
- Integrated Marketing Communication
- Fintech
- Experiential Learning
- Marketing Education
- Emerging Markets
- Service Robots
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Brand Equity132 topics
- Consumer Behavior112 topics
- Entrepreneurship82 topics
- Brand Community71 topic
- Brand Trust71 topic
- Electronic Word-of-Mouth71 topic
- Social Media71 topic
- IMC61 topic
- Integrated Marketing Communication61 topic
- Crowdfunding51 topic
- Fintech51 topic
- Environmental Innovation41 topic
- Experiential Learning41 topic
- Green Consumption41 topic
- Marketing Education41 topic
- Artificial Intelligence31 topic
- Emerging Markets31 topic
- Frugal Innovation31 topic
- Service Robots31 topic
Where does Emmanuel Mogaji work?
Emmanuel Mogaji's main affiliation in the publication record is University of Greenwich, United Kingdom.
How many publications and citations does Emmanuel Mogaji have?
Science Explorer counts 74 works and 345 citations for Emmanuel Mogaji, ranking #219,244 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.