Question 1

What does Eunju Ko research?

Accepted Answer

Eunju Ko publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Perception and Purchasing Behavior.

Question 2

Which keywords describe Eunju Ko's research?

Accepted Answer

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Social Media, Fashion, Lifestyle, Consumer Engagement and Electronic Word-of-Mouth.

Question 3

Where does Eunju Ko work?

Accepted Answer

Eunju Ko's main affiliation in the publication record is Yonsei University, South Korea.

Question 4

How many publications and citations does Eunju Ko have?

Accepted Answer

OpenAlex counts 307 works and 11,588 citations for Eunju Ko, an h-index of 49, ranking #84,578 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Eunju Ko's h-index high?

Accepted Answer

An h-index of 49 is at or above that of 99.2% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 0.9%.