Science Explorer Back to mapMap
Discussion
Researcher · Yonsei University · South Korea

Eunju Ko

Eunju Ko publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Perception and Purchasing Behavior.

ORCID 0000-0002-3130-5427 OpenAlex
World rank
#84,578
of 7,710,434 ranked researchers
Rank in South Korea
#379
of 162,609
Works
307
Citations
12k
Citations per work
37.7
h-index
49
i10-index 103Top 0.9% in Marketing
Eunju Ko

What does Eunju Ko research?

Eunju Ko's work is mostly in Business, Management and Accounting (52%), Social Sciences (19%), Decision Sciences (4%).

Social Sciences: 231 works · 75.2% of their workBusiness, Management and Accounting: 159 works · 51.8% of their workMarketing: 122 works · 39.8% of their workOrganizational Behavior and Human Resource Management: 24 works · 7.8% of their workStrategy and Management: 13 works · 4.2% of their workSocial Sciences: 59 works · 19.1% of their workSociology and Political Science: 43 works · 14.1% of their workCultural Studies: 15 works · 5.0% of their workDecision Sciences: 13 works · 4.3% of their workInformation Systems and Management: 13 works · 4.3% of their workEverything else: 76 works · 24.8% of their workTHEIR WORKEunju Ko307works
Social Sciences75%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting15951.8%
    2. Social Sciences5919.1%
    3. Decision Sciences134.3%
  2. Everything else7624.8%
  1. 1Marketing40% of their works
  2. 2Sociology and Political Science14% of their works
  3. 3Organizational Behavior and Human Resource Management8% of their works
  4. 4Cultural Studies5% of their works
  5. 5Information Systems and Management4% of their works
  6. 6Strategy and Management4% of their works

Research topics

Which keywords describe Eunju Ko's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Social Media, Fashion, Lifestyle, Consumer Engagement and Electronic Word-of-Mouth.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 21 words, with their numbers
  1. Consumer Behavior2363 topics
  2. Brand Equity1221 topic
  3. Brand Trust1221 topic
  4. Social Media1172 topics
  5. Fashion1082 topics
  6. Lifestyle1082 topics
  7. Consumer Engagement871 topic
  8. Electronic Word-of-Mouth871 topic
  9. Body Image781 topic
  10. Cosmetics781 topic
  11. Ethical Consumption662 topics
  12. Customer Experience621 topic
  13. Multichannel Retailing621 topic
  14. Customer Satisfaction591 topic
  15. Service Quality591 topic
  16. Environmental Innovation361 topic
  17. Green Consumption361 topic
  18. Information Systems341 topic
  19. Technology Acceptance Model341 topic
  20. Generation Z301 topic
  21. Metaverse301 topic

Where does Eunju Ko work?

Eunju Ko's main affiliation in the publication record is Yonsei University, South Korea.

How many publications and citations does Eunju Ko have?

OpenAlex counts 307 works and 11,588 citations for Eunju Ko, an h-index of 49, ranking #84,578 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Eunju Ko

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Eunju Ko. Posts are plain text and can be reported.