Eunju Ko
Eunju Ko publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Retail Behavior Studies.
- World rank
- #52,412 of 1,633,909 ranked researchers
- Rank in South Korea
- #228 of 38,381
- Works
- 60
- Citations
- 584
- Citations per work
- 9.7
What does Eunju Ko research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing42% of their works
- 2Sociology and Political Science17% of their works
- 3Organizational Behavior and Human Resource Management9% of their works
- 4Cultural Studies5% of their works
- 5Information Systems and Management5% of their works
- 6Museology4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Consumer Perception and Purchasing Behavior
- Customer Service Quality and Loyalty
- Environmental Sustainability in Business
- Technology Adoption and User Behaviour
- Diverse Topics in Contemporary Research
Which keywords describe Eunju Ko's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Social Media, Fashion, Lifestyle, Consumer Engagement and Electronic Word-of-Mouth.
- Metaverse
- Green Consumption
- Environmental Innovation
- Multichannel Retailing
- Customer Experience
- Body Image
- Electronic Word-of-Mouth
- Lifestyle
- Social Media
- Brand Equity
- Consumer Behavior
- Brand Trust
- Fashion
- Consumer Engagement
- Ethical Consumption
- Cosmetics
- Customer Satisfaction
- Service Quality
- Generation Z
- Information Systems
- Technology Acceptance Model
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 21 words, with their numbers
- Consumer Behavior253 topics
- Brand Equity141 topic
- Brand Trust141 topic
- Social Media142 topics
- Fashion112 topics
- Lifestyle112 topics
- Consumer Engagement101 topic
- Electronic Word-of-Mouth101 topic
- Ethical Consumption82 topics
- Body Image71 topic
- Cosmetics71 topic
- Customer Experience71 topic
- Customer Satisfaction71 topic
- Multichannel Retailing71 topic
- Service Quality71 topic
- Environmental Innovation41 topic
- Generation Z41 topic
- Green Consumption41 topic
- Information Systems41 topic
- Metaverse41 topic
- Technology Acceptance Model41 topic
Where does Eunju Ko work?
Eunju Ko's main affiliation in the publication record is Yonsei University, South Korea.
How many publications and citations does Eunju Ko have?
Science Explorer counts 60 works and 584 citations for Eunju Ko, ranking #52,412 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.