Evert Gummesson
Evert Gummesson publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Management of Technology and Innovation, on topics such as Service and Product Innovation, Consumer Behavior in Brand Consumption and Identification and Marketing and Advertising Strategies.
- World rank
- #74,536 of 1,633,909 ranked researchers
- Rank in Sweden
- #910 of 16,333
- Works
- 30
- Citations
- 400
- Citations per work
- 13.3
What does Evert Gummesson research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing40% of their works
- 2Organizational Behavior and Human Resource Management10% of their works
- 3Management of Technology and Innovation10% of their works
- 4Sociology and Political Science10% of their works
- 5Management Information Systems5% of their works
- 6General Health Professions5% of their works
Research topics
- Service and Product Innovation
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- Innovative Approaches in Technology and Social Development
- Digital Marketing and Social Media
- AI in Service Interactions
- Service-Oriented Architecture and Web Services
Which keywords describe Evert Gummesson's research?
The keywords of their largest research topics: Co-Creation, Customer Experience, Brand Equity, Service Innovation, Value Creation, Brand Trust, Consumer Behavior and Customer Satisfaction.
- Semantic Web Services
- Artificial Intelligence
- Social Media
- Electronic Word-of-Mouth
- Integrated Marketing Communication
- Customer Satisfaction
- Brand Trust
- Service Innovation
- Customer Experience
- Co-Creation
- Brand Equity
- Value Creation
- Consumer Behavior
- IMC
- Service Quality
- Open Innovation
- User-Centric Design
- QoS-Aware Middleware
- Service Robots
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Co-Creation92 topics
- Customer Experience82 topics
- Brand Equity72 topics
- Service Innovation71 topic
- Value Creation71 topic
- Brand Trust41 topic
- Consumer Behavior41 topic
- Customer Satisfaction31 topic
- IMC31 topic
- Integrated Marketing Communication31 topic
- Service Quality31 topic
- Electronic Word-of-Mouth21 topic
- Open Innovation21 topic
- Social Media21 topic
- User-Centric Design21 topic
- Artificial Intelligence11 topic
- QoS-Aware Middleware11 topic
- Semantic Web Services11 topic
- Service Robots11 topic
Where does Evert Gummesson work?
Evert Gummesson's main affiliation in the publication record is Stockholm University, Sweden.
How many publications and citations does Evert Gummesson have?
Science Explorer counts 30 works and 400 citations for Evert Gummesson, ranking #74,536 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.