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Researcher · University of Missouri–St. Louis · United States

Frederick E. May

Frederick E. May publishes mostly in Marketing, Social Psychology and Management of Technology and Innovation, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Nursing Education, Practice, and Leadership.

OpenAlex
World rank
#2,521,647
of 7,710,434 ranked researchers
Rank in United States
#742,726
of 1,627,098
Works
26
Citations
182
Citations per work
7.0
h-index
8
i10-index 8Top 53% in Marketing
Frederick E. May

What does Frederick E. May research?

Frederick E. May's work is mostly in Business, Management and Accounting (45%), Nursing (10%), Psychology (8%).

Social Sciences: 15 works · 59.2% of their workBusiness, Management and Accounting: 12 works · 44.9% of their workMarketing: 10 works · 36.7% of their workManagement of Technology and Innovation: 2 works · 8.2% of their workPsychology: 2 works · 8.2% of their workSocial Psychology: 2 works · 8.2% of their workSocial Sciences: 2 works · 6.1% of their workSociology and Political Science: 2 works · 6.1% of their workEverything else: 8 works · 30.6% of their workHealth Sciences: 3 works · 10.2% of their workNursing: 3 works · 10.2% of their workIssues, ethics and legal aspects: 2 works · 6.1% of their workResearch and Theory: 1 works · 4.1% of their workTHEIR WORKFrederick E. May26works
Health Sciences10%Social Sciences59%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1244.9%
    2. Psychology28.2%
    3. Social Sciences26.1%
  2. Everything else830.6%
    1. Nursing310.2%
  1. 1Marketing37% of their works
  2. 2Social Psychology8% of their works
  3. 3Management of Technology and Innovation8% of their works
  4. 4Issues, ethics and legal aspects6% of their works
  5. 5Sociology and Political Science6% of their works
  6. 6Research and Theory4% of their works

Research topics

Which keywords describe Frederick E. May's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, Marketing Strategies, Retail Economics, Experiential Learning and Health Policy.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior142 topics
  2. Brand Equity92 topics
  3. Brand Community71 topic
  4. Brand Trust71 topic
  5. Marketing Strategies71 topic
  6. Retail Economics71 topic
  7. Experiential Learning31 topic
  8. Health Policy31 topic
  9. Marketing Education31 topic
  10. Nursing Advocacy31 topic
  11. IMC21 topic
  12. Integrated Marketing Communication21 topic
  13. Media Bias21 topic
  14. Nursing Staffing21 topic
  15. Patient Outcomes21 topic
  16. Political Economy21 topic
  17. Neural Networks11 topic
  18. Self-Organizing Maps11 topic

Where does Frederick E. May work?

Frederick E. May's main affiliation in the publication record is University of Missouri–St. Louis, United States.

How many publications and citations does Frederick E. May have?

OpenAlex counts 26 works and 182 citations for Frederick E. May, an h-index of 8, ranking #2,521,647 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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