Garima Malik
Garima Malik publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Consumer Retail Behavior Studies.
- World rank
- #322,066 of 7,710,434 ranked researchers
- Rank in Oman
- #75 of 1,991
- Works
- 100
- Citations
- 1.2k
- Citations per work
- 12.2
What does Garima Malik research?
Garima Malik's work is mostly in Business, Management and Accounting (24%), Social Sciences (12%), Decision Sciences (8%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences5251.8%
- Everything else4848.2%
- 1Marketing14% of their works
- 2Sociology and Political Science12% of their works
- 3Information Systems and Management8% of their works
- 4Economics and Econometrics8% of their works
- 5Organizational Behavior and Human Resource Management6% of their works
- 6Management Information Systems5% of their works
Research topics
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- FinTech, Crowdfunding, Digital Finance
- Consumer Behavior in Brand Consumption and Identification
- Microfinance and Financial Inclusion
- Educational Games and Gamification
Which keywords describe Garima Malik's research?
The keywords of their largest research topics: Information Systems, Technology Acceptance Model, Social Capital, Electronic Word-of-Mouth, Social Media, Customer Experience, Multichannel Retailing and Customer Satisfaction.
- Game-Based Learning
- Empowerment
- Crowdfunding
- Brand Trust
- Customer Satisfaction
- Customer Experience
- Electronic Word-of-Mouth
- Technology Acceptance Model
- Information Systems
- Social Capital
- Social Media
- Multichannel Retailing
- Service Quality
- Consumer Behavior
- Fintech
- Microfinance
- Gamification
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 17 words, with their numbers
- Information Systems201 topic
- Technology Acceptance Model201 topic
- Social Capital192 topics
- Electronic Word-of-Mouth181 topic
- Social Media181 topic
- Customer Experience141 topic
- Multichannel Retailing141 topic
- Customer Satisfaction131 topic
- Service Quality131 topic
- Brand Trust121 topic
- Consumer Behavior121 topic
- Crowdfunding121 topic
- Fintech121 topic
- Empowerment71 topic
- Microfinance71 topic
- Game-Based Learning61 topic
- Gamification61 topic
Where does Garima Malik work?
Garima Malik's main affiliation in the publication record is Modern College of Business and Science, Oman.
How many publications and citations does Garima Malik have?
OpenAlex counts 100 works and 1,223 citations for Garima Malik, an h-index of 21, ranking #322,066 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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