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Researcher · Graduate School USA · United States

George J. Szybillo

George J. Szybillo publishes mostly in Marketing, Gender Studies and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Gender, Labor, and Family Dynamics.

OpenAlex
World rank
#649,948
of 7,710,434 ranked researchers
Rank in United States
#221,350
of 1,627,098
Works
20
Citations
2.2k
Citations per work
109.7
h-index
14
i10-index 14Top 25% in Marketing
George J. Szybillo

What does George J. Szybillo research?

George J. Szybillo's work is mostly in Business, Management and Accounting (32%), Social Sciences (19%), Health Professions (4%).

Social Sciences: 11 works · 54.7% of their workBusiness, Management and Accounting: 6 works · 32.1% of their workMarketing: 6 works · 28.3% of their workOrganizational Behavior and Human Resource Management: 1 works · 3.8% of their workSocial Sciences: 4 works · 18.8% of their workGender Studies: 2 works · 9.4% of their workSociology and Political Science: 2 works · 9.4% of their workPsychology: 1 works · 3.8% of their workApplied Psychology: 1 works · 3.8% of their workEverything else: 8 works · 41.5% of their workHealth Sciences: 1 works · 3.8% of their workHealth Professions: 1 works · 3.8% of their workGeneral Health Professions: 1 works · 3.8% of their workTHEIR WORKGeorge J.Szybillo20works
Health Sciences4%Social Sciences55%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting632.1%
    2. Social Sciences418.8%
    3. Psychology13.8%
  2. Everything else841.5%
    1. Health Professions13.8%
  1. 1Marketing28% of their works
  2. 2Gender Studies9% of their works
  3. 3Sociology and Political Science9% of their works
  4. 4Organizational Behavior and Human Resource Management4% of their works
  5. 5Applied Psychology4% of their works
  6. 6General Health Professions4% of their works

Research topics

Which keywords describe George J. Szybillo's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, Gender Inequality, Labor Force Participation, Marketing Strategies and Retail Economics.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior92 topics
  2. Brand Equity82 topics
  3. Brand Community61 topic
  4. Brand Trust61 topic
  5. Gender Inequality31 topic
  6. Labor Force Participation31 topic
  7. Marketing Strategies31 topic
  8. Retail Economics31 topic
  9. Customer Experience21 topic
  10. IMC21 topic
  11. Integrated Marketing Communication21 topic
  12. Multichannel Retailing21 topic
  13. Self-Regulation21 topic
  14. Theory of Planned Behaviour21 topic
  15. Consumer Perception11 topic
  16. Genomic Selection11 topic
  17. Plant Breeding11 topic
  18. Sensory Analysis11 topic

Where does George J. Szybillo work?

George J. Szybillo's main affiliation in the publication record is Graduate School USA, United States.

How many publications and citations does George J. Szybillo have?

OpenAlex counts 20 works and 2,193 citations for George J. Szybillo, an h-index of 14, ranking #649,948 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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