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Researcher · University of Portsmouth · United Kingdom

Giampaolo Viglia

Giampaolo Viglia publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Consumer Market Behavior and Pricing.

ORCID 0000-0001-8521-4988 OpenAlex
World rank
#10,896
of 7,710,434 ranked researchers
Rank in United Kingdom
#718
of 367,258
Works
144
Citations
14k
Citations per work
99.9
h-index
44
i10-index 80Top 1.5% in Marketing
Giampaolo Viglia

What does Giampaolo Viglia research?

Giampaolo Viglia's work is mostly in Business, Management and Accounting (42%), Social Sciences (23%).

Social Sciences: 93 works · 64.4% of their workBusiness, Management and Accounting: 60 works · 41.5% of their workMarketing: 37 works · 25.9% of their workOrganizational Behavior and Human Resource Management: 7 works · 5.0% of their workStrategy and Management: 5 works · 3.7% of their workTourism, Leisure and Hospitality Management: 5 works · 3.7% of their workManagement Information Systems: 5 works · 3.2% of their workSocial Sciences: 33 works · 22.9% of their workSociology and Political Science: 33 works · 22.9% of their workEverything else: 51 works · 35.6% of their workTHEIR WORKGiampaolo Viglia144works
Social Sciences64%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting6041.5%
    2. Social Sciences3322.9%
  2. Everything else5135.6%
  1. 1Marketing26% of their works
  2. 2Sociology and Political Science23% of their works
  3. 3Organizational Behavior and Human Resource Management5% of their works
  4. 4Strategy and Management4% of their works
  5. 5Tourism, Leisure and Hospitality Management4% of their works
  6. 6Management Information Systems3% of their works

Research topics

Which keywords describe Giampaolo Viglia's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Marketing Strategies, Retail Economics and Destination Image.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Consumer Behavior734 topics
  2. Electronic Word-of-Mouth481 topic
  3. Social Media481 topic
  4. Brand Equity241 topic
  5. Brand Trust241 topic
  6. Marketing Strategies221 topic
  7. Retail Economics221 topic
  8. Destination Image201 topic
  9. Tourist Satisfaction201 topic
  10. Collaborative Consumption161 topic
  11. Customer Satisfaction161 topic
  12. Service Quality161 topic
  13. Sharing Economy161 topic
  14. Customer Experience141 topic
  15. Multichannel Retailing141 topic
  16. Environmental Innovation111 topic
  17. Green Consumption111 topic

Where does Giampaolo Viglia work?

Giampaolo Viglia's main affiliation in the publication record is University of Portsmouth, United Kingdom.

How many publications and citations does Giampaolo Viglia have?

OpenAlex counts 144 works and 14,379 citations for Giampaolo Viglia, an h-index of 44, ranking #10,896 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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