Gilles Laurent
Gilles Laurent publishes mostly in Marketing, Sociology and Political Science and Economics and Econometrics, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Wine Industry and Tourism.
- World rank
- #574,426 of 1,633,909 ranked researchers
- Rank in France
- #34,956 of 96,116
- Works
- 63
- Citations
- 174
- Citations per work
- 2.8
What does Gilles Laurent research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing35% of their works
- 2Sociology and Political Science11% of their works
- 3Economics and Econometrics5% of their works
- 4Tourism, Leisure and Hospitality Management5% of their works
- 5Social Psychology5% of their works
- 6Management of Technology and Innovation4% of their works
Research topics
Which keywords describe Gilles Laurent's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Marketing Strategies, Retail Economics, Wine Choice, Wine Tourism and Customer Experience.
- Patient Rights
- Healthcare Legislation
- Experiential Learning
- Conjoint Analysis
- Customer Experience
- Wine Choice
- Marketing Strategies
- Brand Equity
- Consumer Behavior
- Brand Trust
- Retail Economics
- Wine Tourism
- Multichannel Retailing
- Discrete Choice Models
- Food Prices
- Marketing Education
- Price Transmission
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior243 topics
- Brand Equity111 topic
- Brand Trust111 topic
- Marketing Strategies91 topic
- Retail Economics91 topic
- Wine Choice41 topic
- Wine Tourism41 topic
- Customer Experience31 topic
- Multichannel Retailing31 topic
- Conjoint Analysis21 topic
- Discrete Choice Models21 topic
- Experiential Learning21 topic
- Food Prices21 topic
- Healthcare Legislation21 topic
- Marketing Education21 topic
- Patient Rights21 topic
- Price Transmission21 topic
Where does Gilles Laurent work?
Gilles Laurent's main affiliation in the publication record is HEC Paris, France.
How many publications and citations does Gilles Laurent have?
Science Explorer counts 63 works and 174 citations for Gilles Laurent, ranking #574,426 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Gilles Laurent
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